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  1. PPC Optimization & Balancing the Relationship Between Metrics: Top 3 Things to Consider

    Conversion Rate and Position do Have a Correlation This may seem obvious, as you would expect bids to be higher where conversion rate is higher, and therefore a higher position can be afforded. The data showed the high correlation between a top...

  2. 5 Changes You Need to Make for Google Shopping in the Next 2 Months

    Many retailers have already started to use Shopping Campaigns with an average conversion rate improvement of 16 percent. I've come to the conclusion Google loves fall. Although Google's headquarters are in Silicon Valley, the company has...

  3. How to Use Google Analytics Site Search Reports

    This allows you to directly compare the success rate of people using search against those who don’t to work out whether the conversion rates are very different, whether new visitors are more likely to be using the search box, or how much revenue...

  4. Search Ads Yield 68% More Revenue per Conversion When Integrated With Social

    Users who clicked on both the search and social ads had a click-through rate approximately four and a half times higher than users who only clicked on social ads," Marin stated in its paper. In addition, the integration of ad campaign management...