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  1. How to Create a Social Media Friendly Landing Page

    The desktop versions of Facebook and Twitter have a very similar look and feel, you may find that copy variations that suit the particular channel culture is enough to boost the conversion rate. Don't ask for anything other than the conversion you...

  2. Guide to Google Analytics Demographics Reports: Age, Gender & Interests

    Spotting differences in conversion rate, bounce rate, average order value, and more will allow you to make the detailed changes to your website and strategy that help you make great long-term gains. With the standard ABC Summary report showing the...

  3. PPC Optimization & Balancing the Relationship Between Metrics: Top 3 Things to Consider

    Conversion Rate and Position do Have a Correlation This may seem obvious, as you would expect bids to be higher where conversion rate is higher, and therefore a higher position can be afforded. I ran the above data from our clients and found...

  4. 5 Changes You Need to Make for Google Shopping in the Next 2 Months

    Many retailers have already started to use Shopping Campaigns with an average conversion rate improvement of 16 percent. I've come to the conclusion Google loves fall. Although Google's headquarters are in Silicon Valley, the company has...