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  1. Search Engine Marketing Checklist for Hotel Marketers

    Review the bounce rate metric and the time on-site metric of both paid search traffic and organic search traffic Review the click and conversion attribution models of paid search traffic in order to maximize the output of paid search marketing budgets

  2. 2 Mistakes That Cause Advertisers to Quit AdWords Just When They’re on the Verge of a Breakthrough

    Set up conversion tracking and pause or delete keywords that cost you more than they make in profits. Google cares a lot about your click-through rate (CTR). is "Oh, I tried AdWords. It didn’t work for me.

  3. SEO Is No One-Trick Pony

    Usability/Conversion Rate Optimization If it so happens that my "SEO company" happens to spend considerable time in usability/conversion rate optimization, then so be it. More often, you are engaging in an omni-channel approach to building...

  4. "Content Performance Marketing" – 3 Steps to Future Success

    Conversion rates For example, a recent BrightEdge report highlighted how images and videos together have a click-through rate (CTR) 13 percent higher than standalone written content. As brands and marketers, we’re at a fork in the road when it...

  5. How FREE Website Call Conversion Tracking From Google Will Benefit You

    In the example below, using AdWords Call Extensions, you can see which PPC ads generated calls, the cost per call, and the conversion rate of visitors to calls. If a large percentage of your website sales happen over the phone, this is a huge...

  6. Optimizing Search and Digital Marketing With Multi-Channel Attribution Modeling [#CZLSF]

    By testing and learning on the micro level, they were able to understand how channel overlap impacts conversion rates, the true reach and frequency across touch points, and the contribution of each action, channel, and message, as well as the...