While Google's Keyword Tool is a place to look for traffic estimates, keyword traffic reports based on conversion or other site performance metrics (like bounce rate, time on site, pages/visit, etc) are important for determining relevance to...
Tthe highest value customers come from organic search at a rate of 54 percent higher than the average lifetime value of a customer, followed by PPC and email, according to Custora. Social media is generally accepted as a common contributor in the...
Having data points such as cost per conversion, conversion rate, and even total conversions would be extremely informative and actionable. The next most obvious and glaring need for improvement is the inclusion of conversion data.
For example, Sierra Trading Post saw two times higher click-through rates and a five times higher conversion rate when compared to traditional remarketing campaigns. Good news for Google advertisers looking to expand their advertising performance...
Both Google and Bing have openly stated that click-through rate (CTR) is the primary determinant of quality score. We PPC managers use every tool in our arsenal to weed out non-converting traffic and improve our conversion rates.
But if they first asked “How are you feeling today” and waited for a response (of which 90 percent answered “good”), their yes rate jumped to 32% Conversion Sequence for landing pages – C=4M +3V +2(I-F) – 2A
If you look at a traditional email response-rate report you might see trends for opens, clicks, actions, etc.but what you want to start to do is ask, "Who's engaging? But did you know that email plays a very important role with both of those from...
If you have a poor conversion rate in Los Angeles compared to San Francisco (two cities in the same state) you may wish to promote an offer for those in LA to help boost the conversion rate there. Whatever the size of your business, you can gain...
Overland explains, "A couple key metrics to measure ad fatigue are click through rate and conversion rate. If brands are intelligent and craft a compelling ad, with great creative and targeting, and conversion flow (consistency in messaging from...
For example, you can look for how many unique visitors came from Pinterest, social actions, goal completions, goal conversion rate, goal value, bounce rate, avg.visit duration, and pageviews. Image Credit: Shareaholic
If you split test landing pages and double your conversion rate, the keyword has become twice as valuable again. And second, you'd get more traffic to your landing page, which means faster conversion rate testing and improvement.
This may seem terrible, but our conversion rate also jumped significantly as well. Are they bouncing around your website without ever entering your conversion path? The weak link in our ugly conversion process is the lead form itself.
Your online reputation can impact virtually every aspect of your digital marketing program from the conversion rate on your pages to your click-through rate in paid search. Controlling the conversation around your brand is critical to upholding and...
The Intel campaign, "A Momentary Lapse," resulted in the highest conversion rate from ad to response the team had ever seen, and was so successful that the team had to revise its original goals after targets were hit within 3 weeks.
If you're looking to increase your conversion rate, here's a roundup of a few popular countries online payment methods (according to Forrester Research): You may be doing everything correct in multilingual search – from translating your content...
This is a huge missed opportunity, because email is responsible for generating twice as much direct traffic as social media, and fully four times the conversion rate. In analyzing more than 500 million shopping experiences, Monetate found the...
The higher your conversion rate, the more you can afford in the auction, and the more traffic you can get from matching users. The ability to start with a keyword bid and layer on increases or decreases in aggressiveness based on conversion rate of...
Doing this will increase the stickiness of the internal pages and dramatically increase the conversion rate. You probably know a conversion occurred, but don't know who converted. Conversion and Dynamic Pages
After optimizing this page for conversion, you were able to get to a 15 percent conversion rate on this page, resulting in a steady flow of just over 40 new leads per month. SEO performance: Rank, visits, leads, conversion rates.
For example, if you have affiliate links on your site, you can calculate a conversion rate from knowing the number of clicks to the number of people who purchase something via the affiliate link. Many great plugins are available to help your...
