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  1. The Smart Way to Optimize Your Amazon Sales Strategy

    A good tip is to try building upon elements from your best-performing paid search ads that you know get a good click-through rate. Getting the on-page creative elements right on your page can help with your conversion rates and also help you rank...

  2. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    Pay less for traffic, keep the same conversion rate, profit goes up. We have all done market research on our competitor's website, keywords and ads, but how actionable is that data? I'm going to show you what spying data can actually help you...

  3. Task Analysis: The Key UX Design Step Everyone Skips

    Proflowers has done very well without a shopping cart and has a very successful suggestive up-selling conversion rate. After 25 years of user experience (UX) consulting, I can easily state that pretty much everyone skips the critical step that...

  4. Improve PPC Performance Now: How to Take Advantage of Seasonality

    Conversion Rate: In short, the seasonally relevant ad won the battle for click-through rate, conversion rate, and cost-per-acquisition. Matching your ad copy and landing pages to the current season is a simple and effective way to boost click...

  5. 26 Free Must-Have Tools for PPC Success

    Just plug in clicks and CTR (or conversion rate) for 2 ad variations to see which one is the winner, and at what level of significance. Use Google Analytics to gauge bounce rate, pages visited, and many other analytical gems that will help optimize...

  6. 4 Simple Ways to Use Web Analytics for Smarter CRO Testing

    Conversion rate optimization (CRO) has quickly shifted the priorities of marketing departments over the last few years. For example, you can determine that a conversion rate is low but you can’t necessarily use GA to determine why it’s low.

  7. Yandex & Google: A Big Change for Russia's Display Ad Market

    Today, we are finding it much more effective than classic display media buying due to the fact that the conversion rate can reach more than 10 percent and the specific targeting capabilities are similar to what we find with paid search.

  8. 3 Ways Merging Google AdWords & Analytics Can Improve PPC Results

    Multi-Channel Funnels Reporting With Top Conversion Paths This report will show how different marketing channels contribute to the conversion path. The conversion path will include data from paid search, but also organic, email, direct visits, and...