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  1. How to Diversify Your PPC Campaigns – and Your Skill Sets at the Same Time

    On average, we find that image ads via the GDN have a higher click-through rate (CTR) but a weaker conversion rate. I recently reviewed an e-commerce client that has an extension list of products, however only about half of their products were...

  2. 5 Steps to Quick Insights Using Google Analytics Solutions Gallery

    Conversion Are you looking to analyze site performance, mobile, engagement, PPC, SEO, social, or display campaigns? Are you looking to analyze marketing campaigns and their performance? Google released the Dashboard Analytics Solutions Gallery more...

  3. Improve PPC Performance Now: How to Take Advantage of Seasonality

    Matching your ad copy and landing pages to the current season is a simple and effective way to boost click-through and conversion rates. Conversion Rate: In short, the seasonally relevant ad won the battle for click-through rate, conversion rate...

  4. 3 Ways Merging Google AdWords & Analytics Can Improve PPC Results

    Multi-Channel Funnels Reporting With Top Conversion Paths This report will show how different marketing channels contribute to the conversion path. The conversion path will include data from paid search, but also organic, email, direct visits, and...

  5. Christening a New Marketing Holiday for B2B PPC: Golden Opportunity Month

    Maintain control of your conversion metrics, too. The holiday shopping season is the event of the year and about the only thing PPC folks can talk about in Q4. Use your own historical data (look at all website traffic, not just PPC) or tools like...

  6. An Integrated Marketing Blueprint to Grow Sales & ROI in 2014

    For many brands, SEO, social media, email marketing, conversion, content marketing, mobile, and website design and development have been approached as independent practices for many years. Blurred Lines: Website, SEO, Content, Email, Social Media...

  7. Paid Search Ads Paired with Facebook Ads Yield 30% More Return [Study]

    Digital marketing tech company Kenshoo wanted to find out how social advertising and paid search together might impact conversion. Even media with different conversion goals can be easily evaluated based on how much it returned versus how much it...