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  1. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    You can analyze how many PPC advertisers, which keywords they are using, which ads have been shown, how many SEO competitors, and any social mentions for this keyword. Pay less for traffic, keep the same conversion rate, profit goes up.

  2. 3 Ways Merging Google AdWords & Analytics Can Improve PPC Results

    Multi-Channel Funnels Reporting With Top Conversion Paths This report will show how different marketing channels contribute to the conversion path. The conversion path will include data from paid search, but also organic, email, direct visits, and...

  3. Marketers Talk Hummingbird, '(Not Provided)' & More Ahead of SES Chicago 2013

    I would say this means we would need to reply more on Webmaster Tools and also on actual conversion data. Chicago Women Tech, a group of local women in digital marketing, search engine optimization (SEO), pay-per-click (PPC) advertising, search...

  4. Organic Search Noticeably Absent From Google Analytics 2013 Summit

    No action is required on behalf of Google AdWords Users currently using conversion tags to take advantage of campaign performance across all properties. GA will integrate the full conversion path of campaigns, including Campaign clicks, Play Store...

  5. Are You Wasting 25% Of Your PPC Budget? New Study Says You Might Be

    For example, if a bed and breakfast advertiser wastes 25 percent of its PPC spend, that's potentially cost them 367 guest inquiries (based on typical 2013 CPC and conversion rates). WordStream, who conducted the study, found a number of reasons for...

  6. Learn With Google: 10 Mobile Marketing Tips from Googlers at #SESSF

    AdWords advertisers were migrated to enhanced campaigns on July 22nd, at which time SEW author Lisa Raehsler collected tips to manage these new formats from PPC experts. The multi-device world means we really can't track conversion they way we used...

  7. Google AdWords Remarketing Lists For Search Ads (RLSA): The Ultimate Guide

    Advertisers can adjust PPC ads, bids (set bid adjustments), and keywords based on the audience and keywords they are targeting. Remarketing can take advantage of what you already know has taken place on the website, therefore the ads are more...

  8. Do the PPC Engines Reward the Right Behaviors?

    We PPC managers use every tool in our arsenal to weed out non-converting traffic and improve our conversion rates. Many advertisers also unwittingly "reward for A while hoping for B", often with distractions and pop-overs on landing pages that pull...