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  1. How to Diversify Your PPC Campaigns – and Your Skill Sets at the Same Time

    Even though the path forward into diversification is difficult and dangerous, the risk of inaction and complacency is equally as grave. On average, we find that image ads via the GDN have a higher click-through rate (CTR) but a weaker conversion rate.

  2. 60% of Consumers Use Mobile Exclusively to Make Purchase Decisions [Study]

    One in four users studied said they utilized a mobile device on the entire path to purchase, from research, to comparison, to conversion. Up to 60 percent of consumers used mobile exclusively to make a purchase decision in the categories of telecom...

  3. So... You Think SEO Has Changed?

    Search engine optimization remains an important part of the digital marketing landscape, and the path to long term success is relatively the same as it has always been. Understanding which keywords are targeted, which keywords drive conversions...

  4. 3 Ways Merging Google AdWords & Analytics Can Improve PPC Results

    This report will show how different marketing channels contribute to the conversion path. The conversion path will include data from paid search, but also organic, email, direct visits, and more Multi-Channel Funnels Reporting With Top Conversion...

  5. Google AdWords Search Funnels Attribution Modeling: Think Hard Before You Act

    But let's look at that data in the context of a user's path to conversion. Every user's path to converting is different. In the bigger picture terminology, position-based models refer to attribution models that credit interactions based on their...

  6. An Integrated Marketing Blueprint to Grow Sales & ROI in 2014

    Marketers must shift their thinking from keywords to context when developing pages, posts, updates, and conversations that put the brand in the path of customers. In today's digital, social landscape, the path from sales prospect to customers is...

  7. The Buzz on Search and Social Signals: Building Informed Cross-Channel Strategies

    A customer's unique path to conversion can reveal telling insights, such as what messages he or she responds to on which devices and so much more. The consumer path to purchase has become much more complex, with various starts, stops, influences...