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Conversion Path

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  1. Cross-Device Measurement: Believe the Hype

    With the rise of multi-device usage, it is not always the case that the device a consumer started their conversion path on (for example, searched for a product on their desktop computer) is the same device the final conversion occurred on (for...

  2. Don’t Forget to Invest in Content (Not Just “Content Marketing”)

    Consider how the words we're putting on the page affect a user's path through the site. The upselling process becomes a natural part of the site's conversion process and your customer's experience. Content fuels your conversion process.

  3. How to Diversify Your PPC Campaigns – and Your Skill Sets at the Same Time

    Even though the path forward into diversification is difficult and dangerous, the risk of inaction and complacency is equally as grave. On average, we find that image ads via the GDN have a higher click-through rate (CTR) but a weaker conversion rate.

  4. 60% of Consumers Use Mobile Exclusively to Make Purchase Decisions [Study]

    One in four users studied said they utilized a mobile device on the entire path to purchase, from research, to comparison, to conversion. Up to 60 percent of consumers used mobile exclusively to make a purchase decision in the categories of telecom...