SEO News

Conversion Path

  1. Don’t Forget to Invest in Content (Not Just “Content Marketing”)

    Consider how the words we're putting on the page affect a user's path through the site. The upselling process becomes a natural part of the site's conversion process and your customer's experience. Content fuels your conversion process.

  2. How to Diversify Your PPC Campaigns – and Your Skill Sets at the Same Time

    Even though the path forward into diversification is difficult and dangerous, the risk of inaction and complacency is equally as grave. On average, we find that image ads via the GDN have a higher click-through rate (CTR) but a weaker conversion rate.

  3. 60% of Consumers Use Mobile Exclusively to Make Purchase Decisions [Study]

    One in four users studied said they utilized a mobile device on the entire path to purchase, from research, to comparison, to conversion. Up to 60 percent of consumers used mobile exclusively to make a purchase decision in the categories of telecom...

  4. So... You Think SEO Has Changed?

    Search engine optimization remains an important part of the digital marketing landscape, and the path to long term success is relatively the same as it has always been. Understanding which keywords are targeted, which keywords drive conversions...

  5. 3 Ways Merging Google AdWords & Analytics Can Improve PPC Results

    This report will show how different marketing channels contribute to the conversion path. The conversion path will include data from paid search, but also organic, email, direct visits, and more Multi-Channel Funnels Reporting With Top Conversion...