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  1. Landing Page Optimization: How to Identify Testing Opportunities

    To help you understand what's going on in the conversion funnel, you have access to more data than ever before, e.g.you have click path data, micro conversion data, macro conversions, etc. If landing page optimization and conversion funnel testing...

  2. SEO Diagnostics: Urgent & Preventive Care

    Always force the canonical path regardless of selection order. For example, take the number of pages you think will be impacted by the changes, multiply them by average conversion percentage, or average revenue per page, or average leads per visit...

  3. 3 Essential Mobile Ad Extensions to Get More Clicks from Mobile Devices

    The path to conversion becomes very clear – someone is driving in your area and needs new wipers, they do a search for an auto parts store on their phone, and see your ad, which shows them that you’re located two blocks away.

  4. SEO Roles of Engagement: Stimulate, Don't Alienate!

    Stimulus is the path to conversion, not the conversion itself! Although this may fly in the face of traditional SEO reporting, the goals of this specific type of campaign are different than traffic generation or onsite conversion goals, allowing...

  5. 2013: Tipping Point for Mobile Ad Monetization

    This trend is reflected in the recent Mobile Path to Purchase Study results, which showed that consumers’ mobile buying choices are driven strongly by local information such as phone number, address, driving directions and specific offers or coupons.

  6. How to Spot Bad Data Within Your PPC Campaigns & What to do About It

    When critical pages on a website (especially if they on the path to conversion) have an issue, this can negatively impact your performance. Conversion optimization testing: We’ve seen conversion rates increase and decline dramatically due to...