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  1. 14 Top-Notch Resources to Help You Become a CRO Expert

    Visual Website Optimizer Case Studies One of the most popular A/B and multivariate testing tools around, Visual Website Optimizer has a huge archive of case studies run by VWO customers. Even those considered to be CRO (conversion rate optimization...

  2. 5 Ways to Improve B2B SEO Conversion Rates & Benchmarking Data

    A platform most B2B SEOs should be aware of is Google Content Experiments (formerly known as Google Website Optimizer). In late October MarketingSherpa published a chart from their 2012 Website Optimization Benchmark Report, highlighting average...

  3. Designing Websites to Increase Traffic and Conversion

    Indeed, treatment of the subject is largely confined to the final chapter where Hunt takes you through Google Website Optimizer and the basic principles of testing. If you work in website marketing and conversion rate optimization you're probably...