SEO News

Conversion Optimizer

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  1. How Personalizing Websites With Dynamic Content Increases Engagement

    One example is Visual Website Optimizer (starting at $49 per month), which provides a simple line of code that allows you to target consumers based on multiple variables and deliver dynamic content. You can use Visual Website Optimizer to...

  2. How Will Enhanced Campaigns Affect AdWords' Conversion Optimizer?

    One area of interest is how campaigns that utilize Conversion Optimizer (CO) will be affected. Conversion Optimizer and Bid Multipliers Conversion Optimizer automatically accounts for the contextual signals that bid adjustments are meant to control...

  3. Recharge Your PPC Profitability: 5 Ways to Diagnose & Treat a Paid Search Slump

    For the display network, consider testing the Display Campaign Optimizer (DCO). This will give you the best insights into how your core KPIs such as click-through rate (CTR), conversion rate (CR) and cost per conversion (CPA) have been trending.

  4. 5 Ways to Improve B2B SEO Conversion Rates & Benchmarking Data

    A platform most B2B SEOs should be aware of is Google Content Experiments (formerly known as Google Website Optimizer). In late October MarketingSherpa published a chart from their 2012 Website Optimization Benchmark Report, highlighting average...