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  1. Search Engine Marketing Checklist for Hotel Marketers

    Review the click and conversion attribution models of paid search traffic in order to maximize the output of paid search marketing budgets A hotel booking engine website should always have three major page types and they normally serve well as...

  2. SEO Is No One-Trick Pony

    Usability/Conversion Rate Optimization If it so happens that my "SEO company" happens to spend considerable time in usability/conversion rate optimization, then so be it. More often, you are engaging in an omni-channel approach to building...

  3. "Content Performance Marketing" – 3 Steps to Future Success

    Conversion rates Being able to perform the best practices of on-page optimization or video optimization – or whatever type of content optimization is needed. There’s one big opportunity for efficient content optimization that will drive more...

  4. Navigating Secure Search: From Keywords to Content [BrightEdge Share 14]

    When multiple channels contribute to a conversion, who gets credit? Keyword-based optimization is now intent-based optimization, Kasteler said. In fact, he said, you might not even see a keyword in a Title tag today, yet the page is still being...

  5. How to Create a Social Media Friendly Landing Page

    Don't ask for anything other than the conversion you need. The desktop versions of Facebook and Twitter have a very similar look and feel, you may find that copy variations that suit the particular channel culture is enough to boost the conversion...