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  1. 4 Simple Ways to Use Web Analytics for Smarter CRO Testing

    Conversion rate optimization (CRO) has quickly shifted the priorities of marketing departments over the last few years. For example, you can determine that a conversion rate is low but you can’t necessarily use GA to determine why it’s low.

  2. SEO Basics: 8 Essentials When Optimizing Your Site

    What defines a conversion for you? Basic search engine optimization (SEO) is fundamental. Keyword strategy is not only important to implement on-site, but should extend to other off-site platforms, which is why you should also be thinking about...

  3. 16 Secret Google Analytics Advanced Segments Worth Their Weight in Gold

    How to Use this Segment: Apply to any conversion-oriented report to look at differences in conversion rates, conversion paths and different content consumed along the way for people on the free trial versus people who haven't yet tried your...

  4. Mobile SEO: 5 Ways to Ensure Your Brand's Content is Optimized

    Conversion of Time on Page or Number of Pages Visited), and take action to improve your content accordingly. Conversion rate differences. If a current SEO and content marketing strategy is being executed on, ensure mobility has been taken into...