SEO News

Conversion Optimization Landing Page Testing

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  1. Landing Page Optimization: How to Identify Testing Opportunities

    If landing page optimization and conversion funnel testing are not on the list of items that you're currently focusing on, then you're not getting the most out of the visitors that are coming to your site.

  2. How to Spot Bad Data Within Your PPC Campaigns & What to do About It

    Conversion optimization testing: We’ve seen conversion rates increase and decline dramatically due to testing on the website/landing page. Over the past quarter we had noticed that overall conversion rates had been depressed when compared to our...

  3. A Comprehensive Guide to Understanding Quality Score & Tactics for Improvement

    Conversion data should always be the core driver in determining ad success or failure, but it’s generally advantageous to replace ad content with CTR in the 1.25-1.5 percent or lower. Competitive niches should strive for 2-4 percent CTR (conversion...

  4. 8 Tips to Optimize for Mobile Searchers Across Multiple Screens & Devices

    Many are wary of going mobile because they’ve seen lower conversion rates or believe that they could deliver a better desktop experience. Eliminating unnecessary steps to conversion. Average order size higher than PC and conversion nearly equal...

  5. Does Your PPC Budget Match Your Conversion Optimization Budget?

    Once you accept that you should be matching your click budget with your conversion optimization budget, all sorts of things become possible. If you spend $10,000 a month sending PPC traffic to your website, then arguably you would do well to at...