SEO News

Conversion Optimization

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  1. Last-Minute SEO - Here Come the Holidays!

    Generally, though, your rates of paid conversion and return are lower than with organic. Summer is always a fairly slow time of year in the land of search engine optimization, but like those annoying Santa Claus displays that hit your stores by...

  2. DoubleClick Adds Optimization, Reporting Tools to Search Commerce Suite

    In addition, DoubleClick says bid optimization for Shopping campaigns benefit from up-to-the-minute conversion data, which means brands can use fresher data to more closely track to promotion goals. DoubleClick says native integration with Google...

  3. Navigating Secure Search: From Keywords to Content [BrightEdge Share 14]

    When multiple channels contribute to a conversion, who gets credit? Keyword-based optimization is now intent-based optimization, Kasteler said. In this session at BrightEdge’s Share 14 event, brands like Groupon, Red Door Interactive, and Global...

  4. Optimizing Search and Digital Marketing With Multi-Channel Attribution Modeling [#CZLSF]

    By testing and learning on the micro level, they were able to understand how channel overlap impacts conversion rates, the true reach and frequency across touch points, and the contribution of each action, channel, and message, as well as the...

  5. How to Create a Social Media Friendly Landing Page

    Don't ask for anything other than the conversion you need. The desktop versions of Facebook and Twitter have a very similar look and feel, you may find that copy variations that suit the particular channel culture is enough to boost the conversion...

  6. PPC Optimization & Balancing the Relationship Between Metrics: Top 3 Things to Consider

    Conversion Rate and Position do Have a Correlation I ran the above data from our clients and found conversion rates do go down as position decreases. This may seem obvious, as you would expect bids to be higher where conversion rate is higher, and...