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  1. Gamification in Marketing: Lessons from the Khan Academy Website

    But the most powerful elements are instant feedback and cumulative rewards, two of the fundamental elements of game design. Your website may not be as popular as Khan Academy, but you can still employ elements of game design to engage and encourage...

  2. 10 Lessons About Enterprise SEO

    Website elements like landing page design, page titles, link acquisition techniques, content segments and calls to action should constantly be tested for improvement. Small increases to conversion rates can add up to big increases in revenue and...

  3. Managing Management Effectively: 5 Amazing Tactics That Can Be Harnessed for Agency or In-House PPC

    Far too often great ideas or ad concepts get delayed because design resources or IT resources on the client end are unavailable. For example, if you knew your call center had an extremely high phone conversion rate, and that for this one month they...