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Conversion Kept Secret

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  1. SearchDay | Battling Click Fraud

    Part II SEW EXPERTS: PROFITABLE PPC Last week's discussion of Google Conversion Optimizer generated a flood of user questions. Best-Kept Secret in PPC? Today's Top Story: FrankWatson Battling Click Fraud is Important for All Involved SEW EXPERTS...

  2. SEW Experts: Best-Kept Secret in PPC? Part II

    Last week's discussion of Google Conversion Optimizer generated a flood of user questions. In today's Profitable PPC column, "Best-Kept Secret in PPC? It seems the promise of simplifying the time-consuming, complicated chore of regulating keyword...

  3. The Long Tail Is Dead -- Long Live the Long Tail

    The only way to know is to shift the long tail budget over for a while and see if your conversion rate scales. Of course, if your conversion rate for your tail keywords exceeds that of your main keywords, you’ve probably got some keywords mis...