Judging by the reaction of several PPC specialists at SES San Francisco this week, everyone is a little confused about how this differs from Conversion Optimizer and who should use which feature and why.
Judging a text ad is all about comparing its performance against peers in the same ad group or campaign. Setting internal benchmarks (i.e.judging you vs.yourself) is the most realistic way to assess your potential.
For an advertising campaign with a motive of profitable sales, conversion data is key to judging whether the campaign is reaching profitability targets. First let's reflect back on the most important data points for optimizing PPC campaign results...
Judging PPC Performance: Focus on Conversions, Part 2 PROFITABLE PPC Should you delete or pause under-performing keywords - or simply adjust their bid prices? The answer will vary by advertiser, but one thing is constant: decisions about keyword...
Judging PPC Performance: Focus on Conversions, Part 2 PROFITABLE PPC Should you delete or pause under-performing keywords - or simply adjust their bid prices? The answer will vary by advertiser, but one thing is constant: decisions about keyword...
As I mentioned last week, decisions about keyword and ad performance should mainly depend on conversion performance. If a keyword accumulates even just one conversion, it's golden. Watch as it accumulates 30 or more conversions -- if cost-per...
In today's search advertising column, "Judging PPC Performance: Focus on Conversions, Part 2," David Szetela notes that the answer will vary by advertiser, but one thing is constant: decisions about keyword and ad performance should mainly depend...
Judging PPC Performance: Focus on Conversions PROFITABLE PPC Knowing how and when to make decisions about your PPC campaign's keyword and ad performance can make or break your campaign. Just remember that almost every action you take to improve...
Judging PPC Performance: Focus on Conversions PROFITABLE PPC Knowing how and when to make decisions about your PPC campaign's keyword and ad performance can make or break your campaign. Just remember that almost every action you take to improve...
Tracking and reporting on conversion data, and fine-tuning a PPC campaign's performance based on that, sets PPC advertising apart from other advertising channels that have no such built-in abilities. But first, it's worthwhile to emphasize an...
In today's Profitable PPC column, "Judging PPC Performance: Focus on Conversions," David Szetela reminds you that almost every action you take to improve your PPC ad campaign should be based on conversion data.
