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  1. 4 UX Tips That Will Improve Your Content Strategy

    A good UX analysis includes a break down of website goal funnels to identify the primary pain points for users. Use Google Analytics to analyze your website's goal funnels and tap into other resources such as your sales team or automation tools to...

  2. 3 Ways Merging Google AdWords & Analytics Can Improve PPC Results

    Multi-Channel Funnels Reporting With Top Conversion Paths You can find it in Google Analytics in the left navigation under Conversions > Multi-channel Funnels > Top Conversion Paths This report will show how different marketing channels contribute...

  3. Google AdWords Search Funnels Attribution Modeling: Think Hard Before You Act

    Look at your attribution models in the context of your multi-channel funnels, your paths to conversion, etc. We've had attribution tools in AdWords in a long time in the form of Search Funnels, but the new introduction brings us attribution modeling.

  4. Organic Search Noticeably Absent From Google Analytics 2013 Summit

    The DoubleClick Campaign Manager Integration will allow import of data into GA channel funnels to gain merged insights in perspective to site-wide site behaviors and conversions. No action is required on behalf of Google AdWords Users currently...

  5. 7 Essential Skills for Managing PLA Campaigns

    While both SEO and SEM gurus have heavy landing page responsibilities within marketing, SEO managers have to focus on both content, meta data, and conversion funnels in order to drive their results. product listing ad (PLA) channel, retailers often...

  6. Measuring Content Success: 2013’s Key Data Challenge

    One other area of the Google Analytics platform worth making use of is the Multi-Channel Funnels segment. Simply put, an editorial report gives you the specific performance of each blog post showing organic searches, entrances, bounce rate, revenue...