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Conversion Funnel

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  1. Why Content Marketers Should Step Back From Creation and Focus On Strategy

    But, it is these activities that precede increasing leads and brand or product awareness in the lead conversion funnel. Given the digital marketing industry's focus on content marketing, it seems like a good time to check in and see what marketers...

  2. How Personalizing Websites With Dynamic Content Increases Engagement

    Content should be updated each time they return to the site to encourage movement down the sales funnel without being distracted or turned off by information they don't need. This ensures the customer only sees an offer that moves him/her to the...

  3. Google AdWords Search Funnels Attribution Modeling: Think Hard Before You Act

    This is confusing, because position-based attribution is actually the catch-all term for all of these kinds of attribution where the position in the funnel is the determining factor. If you do credit all value to the final click then you might find...

  4. We Love Google, We Love Google Not: 6 SEO-Inspired Valentine's Day Quotes

    Look at branded traffic from people that are searching specifically for you; think about how to draw in visitors from more obscure searches into your conversion funnel. Love the Hallmark Holiday or hate it, at the very least it's one of the top...

  5. 16 Secret Google Analytics Advanced Segments Worth Their Weight in Gold

    The Converters by Count of Visit segment series gives you three segments to show behaviors of people who convert after 1 visit, 2-5 visits or after 6+ visits so you can get a feel for what content is consumed and acted upon at various points in...