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  1. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    We have all done market research on our competitor's website, keywords and ads, but how actionable is that data? Pay less for traffic, keep the same conversion rate, profit goes up. Visibility for keywords searched and content sites that your...

  2. How the Mobile Shift Will Affect Paid Search and Social Advertising Efforts

    The best thing marketers can do is to research and understand the trends in mobile consumer search and social behavior and the various ad options available in the market. It's critical for brands to encourage more down-the-funnel conversion events...

  3. Taobao SEO: A Guide to One of the World's Largest Consumer Marketplaces

    The traffic to conversion rate Search marketing in China provides fantastic market exposure and is often the leading tool used for consumers to look into their interests. As a search marketer, looking at ROI, I’d feel like I’m advertising on...

  4. 4 Pillars of Consumer and Advertiser Behavior in Retail Mobile Advertising

    I think this will change over time as the market evolves, and brands understand how to value traffic on mobile devices which aren’t as conversion oriented, but just as valuable. The marketplace, competition, and conversion rates are much more...