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Conversion Experience Market Motive

  1. Google’s Avinash Kaushik Talks Optimization Across All Channels at #SESTO

    In addition to his position with Google, Kaushik is the co-founder of Market Motive Inc.and the author of bestselling books “Web Analytics: An Hour a Day” and “Web Analytics 2.0”. Recognizing that all touchpoints affected the purchase allows you to...

  2. 7 Reasons Why Google Instant Makes SEO Dead-on Relevant

    A key motive for streaming search results, aside from speedy delivery, is justified by Google's business model in general, rather than part of a wider move to eradicate spam or 'kill SEO'. The user still has choice at every single step of the...