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  1. The Smart Way to Optimize Your Amazon Sales Strategy

    Additionally, high conversion rates on Amazon have a direct correlation to ranking organically in Amazon searches, so paying attention to providing a positive customer experience is very important. Getting the on-page creative elements right on...

  2. 3 Non-SEO Tips for Small Businesses Scared of Google Penalties

    A focus on conversion, via both onsite and offsite methods, enhances the user experience of a website. Specifically, small businesses should reconsider PPC (especially remarketing), put a new push on user experience and conversion, and re-engage...

  3. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    Pay less for traffic, keep the same conversion rate, profit goes up. Those who are constantly working on gaining a competitive edge with tools and research plus improving continuity for a better user experience usually win the battle.

  4. Task Analysis: The Key UX Design Step Everyone Skips

    Proflowers has done very well without a shopping cart and has a very successful suggestive up-selling conversion rate. After 25 years of user experience (UX) consulting, I can easily state that pretty much everyone skips the critical step that...

  5. So... You Think SEO Has Changed?

    Understanding which keywords are targeted, which keywords drive conversions, and which language improves conversion for both programs and applying those learnings to the other is important to maximize the effectiveness of both channels.

  6. How Personalizing Websites With Dynamic Content Increases Engagement

    By creating a dynamic web experience through personalized content, you can quickly move customers to conversion, which can dramatically shorten the sales cycle. Another factor that supports the incorporation of personalized content comes from...

  7. Video Helps Persuade 73% of People to Buy a Product or Service [Survey]

    The business benefits of using video to increase discovery, traffic, engagement and conversion are widely documented, but we were curious about whether consumers actually find business videos helpful," said Brad Jefferson, CEO of Animoto.

  8. 3 Ways Merging Google AdWords & Analytics Can Improve PPC Results

    Multi-Channel Funnels Reporting With Top Conversion Paths This report will show how different marketing channels contribute to the conversion path. The conversion path will include data from paid search, but also organic, email, direct visits, and...