SEO News

Conversion Efficiency

  1. PPC Optimization & Balancing the Relationship Between Metrics: Top 3 Things to Consider

    No matter what you do – raise bids or lower bids, add keywords or add negatives – you're always balancing the forces of efficiency and volume. Conversion Rate and Position do Have a Correlation I ran the above data from our clients and found...

  2. 5 New SEO Mantras to Replace Old, Inefficient Thinking

    Certainly tools have their place and there are great ones out there, but we need to treat them just as supplemental add-ons for efficiency and not the sole basis of our efforts. Be helpful, focus on user experience, treat customers well, and you'll...

  3. Landing Page Optimization: How to Identify Testing Opportunities

    If you can improve the efficiency of your website through landing page testing, conversion funnel testing, etc.then you should do it. If landing page optimization and conversion funnel testing are not on the list of items that you're currently...

  4. SEO Diagnostics: Urgent & Preventive Care

    Another thing you can do to help your crawl efficiency is to monitor your indexation accurately by using segmented XML files ‐ you can do this by splitting your XML sitemaps into categories, then use the following search operators – site: geturl...

  5. Head vs. Long Tail Keywords Analyzed: Impressions, Clicks, Conversions & Profitability

    Instead of measuring profitability per se, we looked at the efficiency of each keyword, as measured by click-through rate (CTR), conversion rate, and conversions per 1,000 impressions. Efficiency on these keywords is very low as well.

  6. Setting up PPC Campaigns

    Are you starting your own PPC campaign and want to know how to get everything set up for optimal efficiency? Expand your keyword list if necessary, add more ad groups with relevant keywords, and check your conversion rates.