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Conversion Data Judging Ppc Performance

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  1. Reading the Tea Leaves: Interpreting Keyword Reports

    For an advertising campaign with a motive of profitable sales, conversion data is key to judging whether the campaign is reaching profitability targets. First let's reflect back on the most important data points for optimizing PPC campaign results...

  2. SearchDay | What You Need to Know Before Committing to SEO

    Judging PPC Performance: Focus on Conversions, Part 2 PROFITABLE PPC Should you delete or pause under-performing keywords - or simply adjust their bid prices? The answer will vary by advertiser, but one thing is constant: decisions about keyword...

  3. Judging PPC Performance: Focus on Conversions, Part 2

    As I mentioned last week, decisions about keyword and ad performance should mainly depend on conversion performance. If a keyword accumulates even just one conversion, it's golden. Watch as it accumulates 30 or more conversions -- if cost-per...

  4. SearchDay | The Geometry of SEM -- What's your Angle?

    Judging PPC Performance: Focus on Conversions PROFITABLE PPC Knowing how and when to make decisions about your PPC campaign's keyword and ad performance can make or break your campaign. Just remember that almost every action you take to improve...

  5. SearchDay | Judging PPC Performance

    Judging PPC Performance: Focus on Conversions PROFITABLE PPC Knowing how and when to make decisions about your PPC campaign's keyword and ad performance can make or break your campaign. Just remember that almost every action you take to improve...

  6. Judging PPC Performance: Focus on Conversions

    Tracking and reporting on conversion data, and fine-tuning a PPC campaign's performance based on that, sets PPC advertising apart from other advertising channels that have no such built-in abilities. But first, it's worthwhile to emphasize an...