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  1. So... You Think SEO Has Changed?

    Tactics aside, it's still all about understanding the technical issues that engines have problems with and ensuring that your site is set up correctly to handle those things. Understanding which keywords are targeted, which keywords drive...

  2. Gamification in Marketing: Lessons from the Khan Academy Website

    Instead of blowing up aliens or driving cars through urban war zones, players race against time to solve problems correctly. Apply Operant Conditioning to the 'Tiny Conversion' Opportunities on Your Website

  3. A Comprehensive Guide to Understanding Quality Score & Tactics for Improvement

    Conversion data should always be the core driver in determining ad success or failure, but it’s generally advantageous to replace ad content with CTR in the 1.25-1.5 percent or lower. Next, I’ll typically sort by ad group and hover over the “Status...

  4. 3M on Winning the Second Click with Big Data Appliances at BrightEdge #Share12

    The challenge we have is to understand how people are using keywords to describe their problems – and how our scientists can address their issues – this is both an issue with our internal search appliances and with consumer search engines like...

  5. Analytical Measurement & SEO: Ignorance Isn't Bliss

    Time is a commodity none of us seem to have enough of, so it's imperative that you know how to quickly find potential problems with your SEO program from an analytical perspective. Taking the above approach to assessing potential SEO issues leaves...