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Conversion Data Campaign Performance

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  1. 5 Changes You Need to Make for Google Shopping in the Next 2 Months

    Many retailers have already started to use Shopping Campaigns with an average conversion rate improvement of 16 percent. Note the dates for campaign switch steps are suggestions to help you make a smooth transition to Shopping Campaigns.

  2. 5 Steps to Quick Insights Using Google Analytics Solutions Gallery

    Conversion Campaign What if you could map advanced Analytics users' knowledge over your own data? Please comment below as we would love to know if you use the Solutions Gallery or how you go about analyzing your Google Analytics data to gain insights.

  3. How Personalizing Websites With Dynamic Content Increases Engagement

    Another factor that supports the incorporation of personalized content comes from Forrester research, which found that 90 percent of cart abandonment leads go cold within one hour and the likelihood of conversion diminishes as the clock ticks away.

  4. 3 Ways Merging Google AdWords & Analytics Can Improve PPC Results

    The conversion path will include data from paid search, but also organic, email, direct visits, and more Multi-Channel Funnels Reporting With Top Conversion Paths This report will show how different marketing channels contribute to the conversion...

  5. Google Display Ads on Mobile Devices: How to Avoid the Erroneous Clicks of Children

    Conversion rates barely had a heartbeat. In general, I have found that tablets have weaker conversion rates than PCs. Conversion rates on PCs weren’t as strong as they should have been but tablets were a major issue.

  6. Christening a New Marketing Holiday for B2B PPC: Golden Opportunity Month

    Maintain control of your conversion metrics, too. Seasonality can really make or break your campaign performance. Use your own historical data (look at all website traffic, not just PPC) or tools like Google Trends to get a better understanding of...