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  1. How FREE Website Call Conversion Tracking From Google Will Benefit You

    In the example below, using AdWords Call Extensions, you can see which PPC ads generated calls, the cost per call, and the conversion rate of visitors to calls. For beginners, this post, The Ultimate Guide to Google AdWords Conversion Types, is a...

  2. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    Pay less for traffic, keep the same conversion rate, profit goes up. One of the questions we often ask ourselves is: what does my competitors AdWords account structure look like? In this example there are 37 other keywords that are grouped with...

  3. Learn With Google: 10 Mobile Marketing Tips from Googlers at #SESSF

    Lawson recommends using conversion imports to upload lifetime value data from a CRM to AdWords, in order to move towards this more holistic view of a customer and their relationship with your brand. AdWords advertisers were migrated to enhanced...

  4. Tell Me Three Times: A 3-Pronged PPC Balance System

    No, relying solely on AdWords for conversion data isn't good business practice. When we landed the account, we looked at their AdWords traffic, cost per click, and cost per conversion, and went ahead and got them a lot more traffic at what we were...