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Conversion Data

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  1. Remarketing Across Ad Exchanges With DoubleClick Search

    Although on your site, the user does not complete the conversion action You have a clear conversion action on your site and you are tracking it using a Floodlight (or multiple Floodlights) in DS. In fact, in most accounts, your remarketing campaign...

  2. Guide to Google Analytics Demographics Reports: Age, Gender & Interests

    With the standard ABC Summary report showing the key metrics and the ability to drill down into Site Usage or Conversion data through the links above the graph, you can find out how people of different ages digest your content and convert in such...

  3. PPC Optimization & Balancing the Relationship Between Metrics: Top 3 Things to Consider

    I ran the above data from our clients and found conversion rates do go down as position decreases. Conversion Rate and Position do Have a Correlation This may seem obvious, as you would expect bids to be higher where conversion rate is higher, and...