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  1. PPC Optimization & Balancing the Relationship Between Metrics: Top 3 Things to Consider

    I ran the above data from our clients and found conversion rates do go down as position decreases. Conversion Rate and Position do Have a Correlation This may seem obvious, as you would expect bids to be higher where conversion rate is higher, and...

  2. 60% of Consumers Use Mobile Exclusively to Make Purchase Decisions [Study]

    One in four users studied said they utilized a mobile device on the entire path to purchase, from research, to comparison, to conversion. With 2014 data showing 10.6 billion online visits made on a smartphone versus 5.8 billion on a PC, the report...

  3. How to Use Google Analytics Site Search Reports

    This allows you to directly compare the success rate of people using search against those who don’t to work out whether the conversion rates are very different, whether new visitors are more likely to be using the search box, or how much revenue...