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  1. 4 Keyword Strategies for Squeezing Performance From Broad Match

    It shows improvement of conversion rate starting summer 2013 as Bing Ads adjusted algorithms and improved matching technology. Higher conversion rates since summer 2013 combined with 40 percent of auctions only available via broad match seems like...

  2. Why Content Marketers Should Step Back From Creation and Focus On Strategy

    But, it is these activities that precede increasing leads and brand or product awareness in the lead conversion funnel. The data suggests that marketers may have tunnel vision on an outcome (more leads) to the detriment of the activities that could...

  3. The Smart Way to Optimize Your Amazon Sales Strategy

    Additionally, high conversion rates on Amazon have a direct correlation to ranking organically in Amazon searches, so paying attention to providing a positive customer experience is very important. Getting the on-page creative elements right on...

  4. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    Pay less for traffic, keep the same conversion rate, profit goes up. We use this data to get a better idea of where they are getting most of their traffic and see if there is a correlation to our marketing channel traffic sources.

  5. So... You Think SEO Has Changed?

    Understanding which keywords are targeted, which keywords drive conversions, and which language improves conversion for both programs and applying those learnings to the other is important to maximize the effectiveness of both channels.

  6. How Personalizing Websites With Dynamic Content Increases Engagement

    By creating a dynamic web experience through personalized content, you can quickly move customers to conversion, which can dramatically shorten the sales cycle. Another factor that supports the incorporation of personalized content comes from...