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  1. SES Toronto Adds Copywriting, Landing Page and Twitter Sessions

    And improving conversion rates on landing pages may require testing long versus short copy, headlines, benefits copy, tone, call-to-action text, and more. With just a week to go, largest search engine marketing conference in Canada today announced...

  2. The Decision-Making Funnel, Stage 1: Awareness

    In "Landing Pages and the Decision-Making Process," I described the well-known AIDA conversion sales funnel and how it governs all Web conversions. If the pop-up's desired conversion action is your most important one, then it properly belongs on...

    Published
  3. Marketing Pitches: Don't Strike Out With Your Audience

    I also previously wrote about ideas from this book in "Keep Your Ideas Simple and Increase Conversion. The only major search marketing conference and expo in the Midwest will be packed with 60-plus sessions, multiple keynotes and Orion Strategy...

    Published
  4. SearchDay: What Can TV Learn from Search?

    Yahoo's Conversion Tips: Optimize, Navigate and Track Posted by Nathania Johnson Jul 11, 2008 Over at Yahoo's Search Marketing blog, Marketing Communications Manager Roger Park is offering up tips on converting your search ads.

  5. Search Headlines & Links: September 19, 2007

    SEW Experts: Split Traffic, Raise Conversion Rates, Repeat, MultiplyEric Enge reminds marketers that site optimization doesn't begin or end with landing page testing. Search Engine Marketing – Optimizing Ad Creative by Conversion and Value, SEM Angel