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  1. Google Display Ads on Mobile Devices: How to Avoid the Erroneous Clicks of Children

    You can find these mobile apps within the Placement Performance Report. Review your placement reports. In general, I have found that tablets have weaker conversion rates than PCs. Conversion rates on PCs weren’t as strong as they should have been...

  2. Relevant, Actionable & Timely PPC Feedback: Better Decisions, Better Results

    The systems in the two types of houses were identical except for the placement of the energy consumption feedback mechanism. I can’t tell you that click-through rate (CTR) or cost per conversion or profit per click is the most important number to...

  3. Improve Your Google Display Network Performance – Avoid These 5 Common Mistakes

    You have to be smart, run placement performance reports and exclude irrelevant sites just like any other contextually targeted campaign. Your managed placement ad is competing against all the other ads in the action to take the #1 position and be...

  4. Nomenclature: The Industry Case For and Against SEO

    The overall impression I’m getting from many interviews, conference sessions, in-person conversations (yes, they still happen the odd time), forums, blog posts and comments, etc.is that no one is really saying the practice of optimizing content...