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Conversion Adwords Enhanced Cpc

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  1. Google AdWords Remarketing Lists For Search Ads (RLSA): The Ultimate Guide

    For example, visitors who reached the shopping cart may be a hotter lead for a conversion than one who only reached the homepage, thus supporting a higher CPC bid. Remarketing can take advantage of what you already know has taken place on the...

  2. Forget Clicks, Call-through Rate Could be New CTR Controlling Ad Position

    Without reserve, Chatterjee told SEW that the call-through rate currently has no impact on the Ad Rank calculations that Google AdWords employs to determine ad position and cost-per-click (CPC). Quality of inbound calls has been solid -- duration...