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  1. Marketers Talk Hummingbird, '(Not Provided)' & More Ahead of SES Chicago 2013

    I would say this means we would need to reply more on Webmaster Tools and also on actual conversion data. MD: I am depending more on entry page performance, AdWords, Bing/Yahoo keyword performance data.

  2. Organic Search Noticeably Absent From Google Analytics 2013 Summit

    No action is required on behalf of Google AdWords Users currently using conversion tags to take advantage of campaign performance across all properties. GA will integrate the full conversion path of campaigns, including Campaign clicks, Play Store...

  3. Learn With Google: 10 Mobile Marketing Tips from Googlers at #SESSF

    Lawson recommends using conversion imports to upload lifetime value data from a CRM to AdWords, in order to move towards this more holistic view of a customer and their relationship with your brand. The multi-device world means we really can't...

  4. Recharge Your PPC Profitability: 5 Ways to Diagnose & Treat a Paid Search Slump

    Some landing pages might not be working, or perhaps the AdWords conversion pixel isn’t firing, which could be a huge problem if you use CPA bidding. CPA bidding works by using the historical data on a rolling past–30–day basis (with greater...

  5. Extending Your Google Analytics Functionality With the Application Gallery

    From advanced segments to multi-channel attribution, there are plenty of ways to segment your data to view goals and other conversion events. The Phone Call Tracking category contains 25 services that provide you with unique phone numbers for...