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  1. Search Engine Marketing Checklist for Hotel Marketers

    Review the click and conversion attribution models of paid search traffic in order to maximize the output of paid search marketing budgets In paid search accounts, including Google AdWords, Baidu Tuiguang, Bing Ads, and any other local specific...

  2. Google Reveals New AdWords Features: App Ads, 'Enterprise' Tools, & More

    Reports can be customized and changed easily by dragging and dropping metrics into a table to avoid the importing, exporting, and formatting of data in spreadsheets extracted from AdWords. Paul Feng, director of product management AdWords Platform...

  3. Google Display Ads on Mobile Devices: How to Avoid the Erroneous Clicks of Children

    The data that I’ve provided here support the fact that tablets are not the same as PCs as Google is now proposing with enhanced campaigns. Conversion rates barely had a heartbeat. Conversion rates on PCs weren’t as strong as they should have been...

  4. 16 Secret Google Analytics Advanced Segments Worth Their Weight in Gold

    ET) but you can adjust it to align with your own hours of operation and then apply conversion data reports to investigate differences in website performance both before and after hours. How to Use this Segment: Apply to any conversion-oriented...

  5. Marketers Talk Hummingbird, '(Not Provided)' & More Ahead of SES Chicago 2013

    MD: Create an easier AdWords experience as the AdWords enhanced campaigns are far too time consuming for most small-/medium-size businesses. I would say this means we would need to reply more on Webmaster Tools and also on actual conversion data.

  6. Organic Search Noticeably Absent From Google Analytics 2013 Summit

    GA will integrate the full conversion path of campaigns, including Campaign clicks, Play Store views, Installs, New Users,and Installs resulting from Google Search (including Google Organic) through an exclusive view into the Google Play Store...

  7. 12 Things You Need to Do NOW to Get Your SEM Holiday Campaigns Ready

    Run Tests in Shopping Cart Now: Don't run conversion optimization tests during the holidays. Create a picture of how your campaigns perform throughout the months of November and December. My next article will discuss what Q4 and the holiday season...

  8. AdWords Christmas List: 6 New Features Google Should Add in 2013

    Recently, I wanted to compare AdWords data from this November to traffic from last November. Many things I read say you should tag your products in the merchant center with special IDs that will help Google AdWords show more data.