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  1. DoubleClick Adds Optimization, Reporting Tools to Search Commerce Suite

    These reports are available for any type of campaign - including text, Shopping, AdWords, or Bing, DoubleClick says. In addition, DoubleClick says bid optimization for Shopping campaigns benefit from up-to-the-minute conversion data, which means...

  2. Google Reveals New AdWords Features: App Ads, 'Enterprise' Tools, & More

    Paul Feng, director of product management AdWords Platform, introduced reporting improvements for advertisers to help visualize and test real-world data. Reports can be customized and changed easily by dragging and dropping metrics into a table to...