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  1. Search Engine Marketing Checklist for Hotel Marketers

    Review the click and conversion attribution models of paid search traffic in order to maximize the output of paid search marketing budgets In paid search accounts, including Google AdWords, Baidu Tuiguang, Bing Ads, and any other local specific...

  2. DoubleClick Adds Optimization, Reporting Tools to Search Commerce Suite

    In addition, DoubleClick says bid optimization for Shopping campaigns benefit from up-to-the-minute conversion data, which means brands can use fresher data to more closely track to promotion goals. Additional features include: support for AdWords...

  3. How FREE Website Call Conversion Tracking From Google Will Benefit You

    In the example below, using AdWords Call Extensions, you can see which PPC ads generated calls, the cost per call, and the conversion rate of visitors to calls. For beginners, this post, The Ultimate Guide to Google AdWords Conversion Types, is a...