SEO News

Conversion Adwords Campaign Experiments

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  1. Google Reveals New AdWords Features: App Ads, 'Enterprise' Tools, & More

    Experiments can include several different campaign components such as bid changes, new keywords, campaign settings, special bids for times and locations, ad formats, and more. Conversion measurement for app ads will provide insights such as...

  2. A Comprehensive Guide to Understanding Quality Score & Tactics for Improvement

    Run content experiments to test images and presentation of content. Conversion data should always be the core driver in determining ad success or failure, but it’s generally advantageous to replace ad content with CTR in the 1.25-1.5 percent or lower.