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  1. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    Pay less for traffic, keep the same conversion rate, profit goes up. One of the questions we often ask ourselves is: what does my competitors AdWords account structure look like? In this example there are 37 other keywords that are grouped with...

  2. 3 Ways Merging Google AdWords & Analytics Can Improve PPC Results

    Multi-Channel Funnels Reporting With Top Conversion Paths This report will show how different marketing channels contribute to the conversion path. The conversion path will include data from paid search, but also organic, email, direct visits, and...

  3. Google Display Ads on Mobile Devices: How to Avoid the Erroneous Clicks of Children

    Within AdWords, campaign managers can target specific devices via the GDN. In general, I have found that tablets have weaker conversion rates than PCs. Conversion rates on PCs weren’t as strong as they should have been but tablets were a major issue.

  4. How to Use PPC Data to Guide SEO Strategy in a '(Not Provided)' World

    Assuming you have sufficient conversion tracking set up here, it should give you all the information you need to understand which pages are doing the best. After filtering out the homepage, sorting by the conversion metric of your choice, adding...