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  1. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    Pay less for traffic, keep the same conversion rate, profit goes up. One of the questions we often ask ourselves is: what does my competitors AdWords account structure look like? In this example there are 37 other keywords that are grouped with...

  2. 26 Free Must-Have Tools for PPC Success

    Just plug in clicks and CTR (or conversion rate) for 2 ad variations to see which one is the winner, and at what level of significance. A few of us old-timers remember life before AdWords Editor. While Bing Ads Editor isn't as robust as AdWords...

  3. 3 Ways Merging Google AdWords & Analytics Can Improve PPC Results

    Multi-Channel Funnels Reporting With Top Conversion Paths This report will show how different marketing channels contribute to the conversion path. The conversion path will include data from paid search, but also organic, email, direct visits, and...

  4. Google AdWords Search Funnels Attribution Modeling: Think Hard Before You Act

    But let's look at that data in the context of a user's path to conversion. If you do credit all value to the final click then you might find your total conversion volumes dropping as you start turning down (or off) keywords that seemingly led to no...

  5. Google Display Ads on Mobile Devices: How to Avoid the Erroneous Clicks of Children

    Conversion rates on PCs weren’t as strong as they should have been but tablets were a major issue. Conversion rates barely had a heartbeat. In general, I have found that tablets have weaker conversion rates than PCs.

  6. 16 Secret Google Analytics Advanced Segments Worth Their Weight in Gold

    How to Use this Segment: Apply to any conversion-oriented report to look at differences in conversion rates, conversion paths and different content consumed along the way for people on the free trial versus people who haven't yet tried your...