It can also help to work through the various stages of the classic sales and conversion funnel, preparing a communications plan from day one to ensure that your eventual goal, to grow a long-term relationship with the influencer, happens.
I've highlighted keyword ideas that have driven at least three of four conversion actions in a certain period of time. While Google's Keyword Tool is a place to look for traffic estimates, keyword traffic reports based on conversion or other site...
Not only is acquisition cost and conversion friction lower, but the investment in a higher quality Fan base will reap rewards down the line, and this is true for both lower-cost and higher-cost consumer brands.
This report was inspired by Marty Weintraub's article "Google Analytics, Conversion Tracking & Single Segment Reporting Power. Well over a year ago now, I found myself in a bit of a situation. A new client who had been on Webtrends had decided to...
Social media is generally accepted as a common contributor in the path to conversion, and sometimes is the last click or only click in a conversion funnel. Not all customers are created equal. This is the picture painted by customer acquisition...
The next most obvious and glaring need for improvement is the inclusion of conversion data. Having data points such as cost per conversion, conversion rate, and even total conversions would be extremely informative and actionable.
For example, Sierra Trading Post saw two times higher click-through rates and a five times higher conversion rate when compared to traditional remarketing campaigns. Good news for Google advertisers looking to expand their advertising performance...
We PPC managers use every tool in our arsenal to weed out non-converting traffic and improve our conversion rates. We don't want to pay a penny more for a conversion than we have to. Many advertisers also unwittingly "reward for A while hoping for...
And even though that topic may have anemic search demand and limited conversion potential, the authority and trust of getting a link from that publication is so valuable that it trumps all other factors.
Yes – this is the exact same thing as conversion optimizer. Enhanced Cost-per-Click (eCPC): While still using manual CPCs, your bid can be adjusted up or down to based on the likelihood of conversion.
Many paid search marketers often go about their business of optimizing their accounts without really caring about what else might be happening in the digital space around them. This is something that is starting to change for a couple of reasons:
With analytics now "in place" (correctly), we realized that conversion rates, well….sucked. The client had inadvertently "messed up" and – for a period of time – sales were being registered as "$1.00" when they should have been "$1,000" (client...
Conversion Sequence for landing pages – C=4M +3V +2(I-F) – 2A C= Probability of conversion He goes through some of the projects coming out of Microsoft Research, including Trajectory, which is a map integration that allows you to take a photo of...
Integrated Lifecycle Display: Leverage highly targeted display ads to sustain engagement and conversion. But did you know that email plays a very important role with both of those from an engagement, brand, and conversion perspective?
If you have a poor conversion rate in Los Angeles compared to San Francisco (two cities in the same state) you may wish to promote an offer for those in LA to help boost the conversion rate there. Whatever the size of your business, you can gain...
If brands are intelligent and craft a compelling ad, with great creative and targeting, and conversion flow (consistency in messaging from advertisement, to offsite landing page to checkout experience), they will see higher conversion rates.
You, the uninformed and impulsive buyer, provide the first- and last-click conversion that too many marketers use to measure the success of their efforts. So why do marketers rely so heavily on last-click conversion attribution when making budget...
For example, you can look for how many unique visitors came from Pinterest, social actions, goal completions, goal conversion rate, goal value, bounce rate, avg.visit duration, and pageviews. Image Credit: Shareaholic
And second, you'd get more traffic to your landing page, which means faster conversion rate testing and improvement. If you split test landing pages and double your conversion rate, the keyword has become twice as valuable again.
Are they bouncing around your website without ever entering your conversion path? The weak link in our ugly conversion process is the lead form itself. After conducting this analysis we focused our conversion optimization on the lead gen form.
