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  1. My Top 5 Most Used Custom Reports in Google Analytics

    This report was inspired by Marty Weintraub's article "Google Analytics, Conversion Tracking & Single Segment Reporting Power. Well over a year ago now, I found myself in a bit of a situation. A new client who had been on Webtrends had decided to...

  2. Most Valuable Ecommerce Customers Come from Organic Search [Study]

    Social media is generally accepted as a common contributor in the path to conversion, and sometimes is the last click or only click in a conversion funnel. Not all customers are created equal. This is the picture painted by customer acquisition...

  3. Do the PPC Engines Reward the Right Behaviors?

    We PPC managers use every tool in our arsenal to weed out non-converting traffic and improve our conversion rates. We don't want to pay a penny more for a conversion than we have to. Many advertisers also unwittingly "reward for A while hoping for...

  4. PPC and SEO: Higher Conversion Rates Fuel the Need for Better Integration

    Many paid search marketers often go about their business of optimizing their accounts without really caring about what else might be happening in the digital space around them. This is something that is starting to change for a couple of reasons:

  5. How to Report Organic Search Traffic Gains After Filtering 'Bad' Traffic

    With analytics now "in place" (correctly), we realized that conversion rates, well….sucked. The client had inadvertently "messed up" and – for a period of time – sales were being registered as "$1.00" when they should have been "$1,000" (client...

  6. The New Inbox: The Intersection of Email, Mobile & Social Marketing

    Integrated Lifecycle Display: Leverage highly targeted display ads to sustain engagement and conversion. But did you know that email plays a very important role with both of those from an engagement, brand, and conversion perspective?

  7. 3 Ways Attribution Modeling Can Help You Work Smarter, More Effectively

    You, the uninformed and impulsive buyer, provide the first- and last-click conversion that too many marketers use to measure the success of their efforts. So why do marketers rely so heavily on last-click conversion attribution when making budget...

  8. Pinterest Analytics: The Ultimate Guide to Tracking Your Site’s Performance on Pinterest

    For example, you can look for how many unique visitors came from Pinterest, social actions, goal completions, goal conversion rate, goal value, bounce rate, avg.visit duration, and pageviews. Image Credit: Shareaholic

  9. How to Use Google Analytics Visitors Flow Reports to Improve Conversion Rates

    Are they bouncing around your website without ever entering your conversion path? The weak link in our ugly conversion process is the lead form itself. After conducting this analysis we focused our conversion optimization on the lead gen form.