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  1. PPC Optimization & Balancing the Relationship Between Metrics: Top 3 Things to Consider

    Conversion Rate and Position do Have a Correlation I ran the above data from our clients and found conversion rates do go down as position decreases. This may seem obvious, as you would expect bids to be higher where conversion rate is higher, and...

  2. 5 Changes You Need to Make for Google Shopping in the Next 2 Months

    Many retailers have already started to use Shopping Campaigns with an average conversion rate improvement of 16 percent. I've come to the conclusion Google loves fall. Although Google's headquarters are in Silicon Valley, the company has...

  3. 60% of Consumers Use Mobile Exclusively to Make Purchase Decisions [Study]

    One in four users studied said they utilized a mobile device on the entire path to purchase, from research, to comparison, to conversion. Up to 60 percent of consumers used mobile exclusively to make a purchase decision in the categories of telecom...