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  1. Why Content Marketers Should Step Back From Creation and Focus On Strategy

    But, it is these activities that precede increasing leads and brand or product awareness in the lead conversion funnel. Given the digital marketing industry's focus on content marketing, it seems like a good time to check in and see what marketers...

  2. The Smart Way to Optimize Your Amazon Sales Strategy

    Additionally, high conversion rates on Amazon have a direct correlation to ranking organically in Amazon searches, so paying attention to providing a positive customer experience is very important. Getting the on-page creative elements right on...

  3. 3 Non-SEO Tips for Small Businesses Scared of Google Penalties

    Website Conversion Small businesses don't understand the importance of conversion, and believe the tactics are limited to onsite development changes. Strategies such as email nurture and PPC remarketing can improve conversion by 65 percent by...

  4. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    Pay less for traffic, keep the same conversion rate, profit goes up. We have all done market research on our competitor's website, keywords and ads, but how actionable is that data? I'm going to show you what spying data can actually help you...

  5. Task Analysis: The Key UX Design Step Everyone Skips

    Proflowers has done very well without a shopping cart and has a very successful suggestive up-selling conversion rate. After 25 years of user experience (UX) consulting, I can easily state that pretty much everyone skips the critical step that...