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  1. Racing Penguin: How to Attack Unnatural Links Before Penguin Hits [Case Study]

    From our initial conversations (last year), he remembered when I explained how dangerous a website redesign could be SEO-wise. So, I proceeded to share my screen and show him example after example of the spammy links I uncovered.

  2. How to Create ‘Passion Pieces’ That Inspire People to Link

    Draw up a list and introduce the items into casual conversations. And how about something much softer - the passion of Kid Icarus, a small neighborhood screen printing shop is captured in this wonderful video:

  3. Social Retail: Finding, Engaging & Cultivating Today’s Connected Consumer

    How can brands more effectively tap into the data, conversations, and experiences in today’s changing retail environment? Conversations that once happened over coffee or at the gym are now catalogued online for brands to measure, analyze, and...