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  1. How to Make Your Keywords Fit Your Marketing Messaging

    conversations with the person next to you on an airplane, a keyword is one of the first things out of your mouth. There is so much more to keywords than traffic. They're the biggest descriptor of your business, your self-identifier, and you don't...

  2. 6 Reasons the Website (vs. Social Media) Should Be the Ultimate Destination for the Brand

    The cultivation of relationships and interaction is much more effective, and easier to manage consistently, when all action, conversion-related conversations are directed to one source – the website. Now, it seems the pendulum has swung to the...

  3. 10 Vital Steps to Building Social Influence

    Each of 2.2 million volunteers were able to engage in 150 million conversations with individual voters. The campaign enabled them to “listen” to these conversations to find out what was important to them, and customize communication and inspire...

  4. Racing Penguin: How to Attack Unnatural Links Before Penguin Hits [Case Study]

    From our initial conversations (last year), he remembered when I explained how dangerous a website redesign could be SEO-wise. I've completed a lot of Penguin work since April 24, 2012 (more than I ever wanted to if I'm being honest).

  5. How to Avoid PR Disaster With a Social Media Policy

    How will you monitor conversations about your brand on social channels? Who will monitor these conversations? As opposed to the social media sentiment when you land an interview with Oprah that trends on Twitter, gets replayed on YouTube, and...

  6. SEO & Keywords: Think Conversions, Not Rankings

    The first place to introduce the concept of discovering and optimizing for highly converting keywords is in your marketing and sales conversations. Focusing on the discovery of highly converting keywords beginning with the sales and marketing...