Social marketing platforms, including Salesforce and Adobe, aim to help brands insert themselves into social media conversations sooner and in more sophisticated ways. One page out of millions gives Mozilla trouble with Google.
Each of 2.2 million volunteers were able to engage in 150 million conversations with individual voters. The campaign enabled them to “listen” to these conversations to find out what was important to them, and customize communication and inspire...
Assign and train experts to contribute to discussions: For each sub-topic/conversation that you would like to contribute to, identify experts in your organization who can add value to these conversations.
People seek answers, content, and conversation in both search engines and social networks, so marketers need to be in both places where these conversations and searches are occurring. For some time now, social has been all the rage.
NewFronts") have been dominating my conversations as of late, with a lot of it revolving around a single, albeit complicated, question: "How much of my ad spend should be allocated to digital video? The upcoming Digital Upfronts (a.k.a.
Certainly we seek to engage business decision makers and have perhaps more commercially oriented conversations, but we also seek to engage people who are enthusiastic about technology like we are. Facebook is combining what it knows about its users...
From our initial conversations (last year), he remembered when I explained how dangerous a website redesign could be SEO-wise. I've completed a lot of Penguin work since April 24, 2012 (more than I ever wanted to if I'm being honest).
Professional social network LinkedIn is rolling out a Facebook-style tool that allows users to mention and hyperlink people and companies on the network in status updates and conversations. LinkedIn members are involved in millions of conversations...
How will you monitor conversations about your brand on social channels? Who will monitor these conversations? As opposed to the social media sentiment when you land an interview with Oprah that trends on Twitter, gets replayed on YouTube, and...
The first place to introduce the concept of discovering and optimizing for highly converting keywords is in your marketing and sales conversations. Focusing on the discovery of highly converting keywords beginning with the sales and marketing...
Branigan defined true next generation architecture as the design of ecosystems that incorporate at a deep level the sharing and conversations will drive user engagement in this new era. The need to design and deploy a next-generation site...
Ninety-five percent of all the conversations about TV shows is happening on twitter. Leveraging existing conversations that are happening on TV involves getting the audience engaged with both the show and your brand.
But when the shit hits the fan, when a tough decision needs to be challenged and people need to have real dialogue, those conversations are better had face-to-face where an existing relationship can lay the groundwork for compromise and advanced...
Hashtags enable topics to be categorized and searched, which in theory would make it easier for brands to insert themselves into conversations around certain topics. Facebook has a hurdle in moving B2B conversations predominately from Twitter and...
He is known for encouraging his clients and teams to venture down unchartered paths to discover new ways of igniting conversations between brands and people. How are these individual conversations building brands?
Is the site isn't relevant to the conversations you have with your customers? If you’re thinking about redesigning or rebuilding your website, there’s a lot to consider. A hasty start or too much enthusiasm without a lot of research to support it...
Instead of creation, you can curate content and be active on social media platforms, having relevant conversations revolving around the curated content. You share quality content with the groups, circles, or people you're connected with on various...
What industry vernacular is picking up speed on the forums and in conversations? The sales world is changing. Buyers are no longer interested in speaking with “always be closing” aggressive “sales” reps, or even consultative approaches with never...
Based off of data and conversations. Even for people who pay attention to their site's statistics, it's very common for those users to leave everything on the default settings and just pay attention to what is in front of them without even thinking...
I sit in a lot of conversations about online video. You’ve probably noticed the surge in online video. It’s being touted as the hottest content marketing trend, Harlem Shake videos have saturated the Web and it makes us all wonder if more video isn...
