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  1. SEO for Startups & New Businesses: An 11 Step Plan

    People, content, functionality, open data, and a bunch of other things will get you business into the conversations you care about. You're starting a new business. You have a great idea or product, some money to invest, eager customers, and great...

  2. Video Helps Persuade 73% of People to Buy a Product or Service [Survey]

    BJ: We knew that businesses benefit tremendously from using videos to drive traffic, increase conversations and encourage customer loyalty, but after taking a look at the findings from the survey we were most surprised that consumers benefit as...

  3. gShift Gives Content Marketers More Ways to Mine Twitter Keyword Data

    SEO software company gShift announced a new way for content marketers to mine valuable data from the conversations a brand’s audience is having on Twitter; its social keyword research module, released last week to the “agency pro” subscriber level...

  4. Top Content Sources, Topics & Profiles Among Marketers at Mid-Size Companies [Study]

    Imagine if you could listen to the daily conversations of marketing decision makers at mid-size companies. Ever wonder what marketing publications and content matters most to marketers? Newly released findings by social insights company Leadtail...

  5. YouTube Vloggers and Haul Girls Crush Big Beauty Industry Brands [Study]

    YouTube vloggers, haul girls, and other beauty content creators control 97 percent of conversations around beauty topics and related brands on YouTube. Apparently, Michelle Phan isn't the only YouTube beauty guru who is radically transforming the...

  6. The World Welcomes 2014 on Twitter, Reveals Usage Patterns

    Twitter is becoming the de facto universal online chat room where people actually have short conversations on (see percentage of RTs in tweets). While religious events, like Christmas, Rosh Hashanah, or Ramadan have a time-zone importance (they are...

  7. An Integrated Marketing Blueprint to Grow Sales & ROI in 2014

    Marketers must shift their thinking from keywords to context when developing pages, posts, updates, and conversations that put the brand in the path of customers. This isn't surprising since social media is the only channel where it's possible for...