Take the talking points from your goals conversation and whittle them down into ad variations. Ad copy testing is one of the basic tenets of PPC advertising. The ability to test several ad variations at once is valuable to advertisers.
According to Google's Mohan, "By changing the conversation to one about actual viewed impressions, the goal is to give brands comfort that their ads are actually being viewed by human beings. Google’s Active View viewability measurement solution...
Or a phone conversation. If you're using PPC to generate leads (as opposed to asking your visitors to pull out their wallets on the spot), the landing page is the fulcrum of your efforts; it's where you convert cold prospects into warm leads.
Start the conversation in the comments below. After releasing a barrage of new reports to help you understand attribution from multi-channel funnel reports, attribution modeling, and social data partners, Google realizes that site owners need to...
Now that you know more about the Bing and Yahoo search audience, you can have a more informed conversation about what audience you're missing, or a more interesting conversation around driving better ROI.
Assign and train experts to contribute to discussions: For each sub-topic/conversation that you would like to contribute to, identify experts in your organization who can add value to these conversations.
People seek answers, content, and conversation in both search engines and social networks, so marketers need to be in both places where these conversations and searches are occurring. The other is "unplanned" or more serendipitous content that...
When it comes to social media, Facebook, Twitter, and Google+ dominate the conversation. After all, they have large numbers of users and are still growing, thanks in part to innovations on each platform.
In the wake of Monday's Boston Marathon bombing, it became more apparent that we need to continue the conversation about how people and brands should communicate during times of tragedy and crisis. If you're going to be in the conversation, keep it...
I think that there’s opportunities out there that I’m sure we haven’t even contemplated yet and ways that we can be more relevant and further the comfort and the conversation, and the ongoing relationship between brands and their audiences.
Because you're entering the specific conversation already going on in your prospects' heads. An elderly gentleman is rocking on the porch in the evening, next to his dog, who's lying down beside him and howling miserably.
Six Blind Business Divisions blind men” from the different ends of the enterprise into the conversation. The story of the blind men and the elephant is a widely known Indian parable that was brought to Europe in the 19th century by the poet John...
Together, these partners will not only be able to help more trafficking survivors, but will also move the global conversation forward by dramatically increasing the amount of useful data being shared," wrote director of Google Ideas Jared Cohen...
Mentions will make it easier for you to start conversations with your network while also enabling you to respond in real-time when someone begins a conversation with you," Yang added. Professional social network LinkedIn is rolling out a Facebook...
Our experience has shown that once we add certain elements to a sketch, the conversation shifts to those items and we lose focus of the interaction. These items have a way of steering the conversation away from our main focus: the interaction.
Successful brands listen and watch how consumers are using and interacting with each other within a platform and infuse themselves naturally into the conversation versus trying to control the behavior.
A recent report published by the Wildfire Google Team – The Road to ROI: Building Strategy for Social Marketing Success speaks to how to influence the conversation without trying to control it. Does the saying "There's no such thing as bad...
It’s about the conversation so let your consumer’s voice be heard. That was the initial question posed by Matt Bailey (@mattbaileysays) as he began his 4 Steps to Building an Integrated Online Marketing Campaign session at SES New York last week.
Architecture must encourage sharing, conversation, and engagement. The need to design and deploy a next-generation site architecture that maximizes your chances of findability, no matter where and how searchers look for you, is one of the hottest...
The brands don't necessarily need to hijack the conversation. He went beyond talking about social being the second screen experience and started off with a bang saying Twitter is the second screen. He started off discussing mobile and how Twitter...
