This is recorded in a profile to ensure that whenever we pick up a conversation again we can talk with authority and empathy with them. Prior to that first conversation, it's all about the "stalk. It's a transactional conversation.
Natalie Henley from Volume 9 Inc.opened up the conversation by talking about the changing face of SEO. Content is on the minds of marketers everywhere, but how do you tackle it? What are some ways to show ROI and what sort of skills do you need on...
Here's what I look for when a potential client contacts me for link building services – and if these aren't there, we're either having a serious conversation or they aren't a client: It's astonishing how often a potential client contacts me about...
This report can be a great one to share with your client to get the conversation started about fixing underperforming pages. A new client who had been on Webtrends had decided to switch to Google Analytics and had lost all their previous data.
How many of you have had the "you really don't know what keywords your users would use to search for your business" conversation with a client? There is so much more to keywords than traffic. They're the biggest descriptor of your business, your...
Best-selling author and marketer Jeffrey Hayzlett, former CMO of Kodak, kicked off SES Toronto today with a conversation about making business better and how marketers can drive change and growth. He found this would spark heated conversation about...
Taylor Guitars was listening and identified peaks in conversation, which led them to Dave Carroll's protest song on YouTube. Taylor Guitars was listening and identified peaks in conversation, to which they found Dave's Story.
Thirty-eight percent of viewers spoke to someone in person about the video, showing a social video view to stimulate real life conversation: what starts online becomes interchangeable with real life in the minds of today's consumers.
Controlling the conversation around your brand is critical to upholding and improving reputation. Owning brand conversation in the digital landscape is critical to converting customers from all marketing channels.
In addition, BMW cars and motorcycles are commonly referred to as "beemers" or "beemas" in conversation and in business. We've all done it before – we see a commercial for a brand we haven't heard of before and immediately go to Google to find the...
Monthly SEO reporting deserves a conversation with your client or boss to help describe the opportunities for optimization that you see in the metrics. It's time to justify your SEO strategy, your efforts and yourself.
The conversation should focus on spam and dodgy backlinks, irrelevant content marketing, and spam networks. For several months now debate has continued about the merits of guest posting, the relationship between content and links, backlinks...
To strike up a conversation with Google in the new version of Chrome, turn up the volume on your computer, click on the microphone, and ask away. Google unveiled conversational search at Google I/O last week, and began rolling it out on the latest...
The variety, volume, and velocity of the content you produce is the only way to fill the top of the funnel and to give leads a reason to continue the conversation. Over the past few years, marketing automation has continued to gain influence.
Automated audit and approval processes: The chosen technology should track every post and conversation across each location’s social accounts with audit and approval processes and trails. This is perhaps most evident in the convergence of paid...
That said, as digital becomes increasingly effective at demonstrating quantifiable results and as video ad inventory grows, we're witnessing a clear paradigm shift that is putting it in the same conversation as TV.
A casual conversation on my Facebook page about the new Google+ cover photo led to the following reactions: If you've visited your Google+ account in the past day, you may have noticed Google's big announcement at play: a new look and feel for the...
"People communicate with each other by conversation, not by typing keywords -- and we've been hard at work to make Google understand and answer your questions more like people do," said Google's Amit Singhal in a post on features announced at...
If you search for an event in your area and you have Facebook friends who are talking about attending, you can not only find that out easily with the Social Sidebar, but you can also join in the conversation without ever leaving the search...
The stunning success of these ads show how brand content is not just fodder for water cooler conversation, but is actively shaping what matters in culture today," said Tara Levy, Director Ads Marketing, YouTube.
