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  1. Secure Search, Rank & Finding Lost Keyword Traffic: A Conversation with gShift

    The word 'probable' is bad in a sales conversation," Adams said. Marketing is more complex today than ever. Much of this is due to the progress we've made in technology. More data means more choices and more ways to interpret success.

  2. The Evolution of Guest Blogging: Where Does it Stand in 2014 and Beyond?

    Instead, reframe the question to ask, "So how do you build a reputation as a singular expert – someone who doesn't just participate in the conversation, but drives it? You drive the conversation by identifying trends, formulating well thought-out...

  3. gShift Gives Content Marketers More Ways to Mine Twitter Keyword Data

    Not only does that number represent a great deal of relevant conversation, it is a great source of keyword data! SEO software company gShift announced a new way for content marketers to mine valuable data from the conversations a brand’s audience...

  4. 5 Brilliant Ways to Use #Hashtags in Social Media Marketing

    A few months later, on March 30, 2010, in another homepage redesign, Twitter moved Trending Topics to its homepage, formalizing hashtags as a conversation driver on Twitter. As Twitter users adopted hashtags as a normal part of the Twitter...

  5. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    The conversation then jumped to Reddit, where Don's "The Perfect Jeans for the Perfect Body" line found its way onto some distasteful memes. The Conversation Sometimes consumers ignore your content, sometimes they react to it the wrong way, and...

  6. Link Building With a Healthy Dose of Marketing: 8 Ways to Solve Problems for Free

    If you've already found a problem, or would like to further discussion regarding an industry pertinent topic of conversation, you should poll as many influencers as possible. Cooper furthered that conversation by asking some pointed questions about...