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  1. How to Make Your Keywords Fit Your Marketing Messaging

    How many of you have had the "you really don't know what keywords your users would use to search for your business" conversation with a client? There is so much more to keywords than traffic. They're the biggest descriptor of your business, your...

  2. Branded Videos Shared More Than 500,000 Times Every 24 Hours

    Thirty-eight percent of viewers spoke to someone in person about the video, showing a social video view to stimulate real life conversation: what starts online becomes interchangeable with real life in the minds of today's consumers.

  3. Protecting Your Online Brand – Don’t Forget Your Nicknames

    In addition, BMW cars and motorcycles are commonly referred to as "beemers" or "beemas" in conversation and in business. We've all done it before – we see a commercial for a brand we haven't heard of before and immediately go to Google to find the...

  4. Marketing Automation & Search – 3 Strategies for Mutual Success

    The variety, volume, and velocity of the content you produce is the only way to fill the top of the funnel and to give leads a reason to continue the conversation. Over the past few years, marketing automation has continued to gain influence.

  5. As Digital Ad Effectiveness Measurement Improves, Are Branding Ad Dollars Ready to Follow?

    That said, as digital becomes increasingly effective at demonstrating quantifiable results and as video ad inventory grows, we're witnessing a clear paradigm shift that is putting it in the same conversation as TV.

  6. OK Google: 'The End of Search as We Know It'

    "People communicate with each other by conversation, not by typing keywords -- and we've been hard at work to make Google understand and answer your questions more like people do," said Google's Amit Singhal in a post on features announced at...