Site audits should address the underlying content structures (meta data, value lists, controlled vocabularies, taxonomies) that support dynamic content sites and great SEO. Opportunities from content marketing to GPS, local, and mobile optimization...
We were introduced to terms like "Wonder Wheel" and added "MicroHoo" to our vocabularies. In the same way, it's not going to mean much to update your copy to a tightly controlled keyword density if the engines can't see it in the first place.
Of course, in the specialty database arena, dynamic clustering can be enhanced with the metadata (aka cataloging info) associated with each record often applied from controlled vocabularies and professional catalogers.
They should talk to Tom Holt and leverage in his knowledge base from News Accumulator and other services that sell vocabularies. Channels are based on terms that come from a controlled vocabulary which, if used correctly, can really aid in precise...
Are controlled vocabularies the perfect solution? I believe controlled vocabularies still have plenty of value especially when trying to add verbal subject access to materials (both image, video, print).
Learn how IA has changed in the last four years, and about controlled (and out of control) vocabularies. Hobnob with the Gurus at Search Engine Conferences SearchDay, September 5, 2002 http://searchenginewatch.com/searchday/02/sd0905-conferences...
A Wave Of Innovations Heats Up Site Search Forrester TechStrategy Brief, March 1, 2002 (customer access required) http://www.forrester.com/ER/Research/Brief/Excerpt/0,1317,14665,00.html Describes several new features of site search including...
