When authorship launched, it seemed to support my theory that Google+ was more an identity platform than a social media venture. As Matt Cutts cited at SES San Francisco last year, if you're looking for poison control in an emergency, it makes...
We were operating based on a modified version of my keyword evaluation model – but we also wanted to test out a new theory. A word of warning - being locked into a third-party platform isn't always ideal; if later you need custom functionality or...
Testing this theory has been difficult and appears to be affected by domain diversity (i.e.the number of different domains occupying the SERPs). But will it soon be possible to have some sort of control over whether certain queries trigger 7-result...
So they should have been number one for all of these terms in theory. That makes sense in theory – but then you’re missing out on a stage much earlier in the cycle. It’s pretty obvious why, you have more control over making it interesting and...
This will also help weed out the tactics that could work well in theory, but might amount to only small gains despite a large time investment. First, plug in all your control metrics – i.e.impressions, clicks, conversion rate, CPCs and your average...
Although we haven’t completely figured out what’s going on here, it seems to support the theory that Google is actually looking at multiple sources and trying to use as many verified data signals as it can to leverage brand results and surface...
Familiar with the transistor, Moog experimented with the theory voltage could be used to control frequency. In the Mixer area, you can control the master volume as well as that of the oscillators. Users can control the synthesizer by using the...
In 2006, the company announced Google Romance, a place where you can post all types of romantic information and, using Google’s Soulmate Search, get back search results that could, in theory, include the love of your life.
Further organic and VC investment towards innovation in the enterprise SEO space, with a focus around social signals and metrics and API development – take away the theory of convergence and collaboration and this is your technical solution.
It seems kind of like nuclear power – nice in theory, but the risk is too high. So in theory you may always be somewhat anonymous to third parties. NSTIC is clear in their documentation that you will have a fragmented identity, the ability to stay...
To test your attribution theory and be aware of how retargeting might influence your results, adjust the number of impressions, frequency caps and other parameters and closely monitor and/or control for external impacts on search.
What seems far more likely to me is that this is the next step in the Tinfoil Hat Theory, and is a way to tie in Facebook more firmly with SL, using a light interface that has less choice and functionality, and is closer to what a FB user might...
aspect of it, the official (and frankly increasing) pushes in Facebook's direction just make me ever more confident in The Tinfoil Hat Theory, and how it ties into the concept of Display Names to get around Facebook's TOS.
Traditional link equity theory would hold that each of the eight links passes one link equity point. In other words, nofollow wasn't a way to control the allocation of PageRank from the pages of your site.
I assume the theory here is that you don't want to be associated with remnant inventory or less desirable locations. You have more granular control while still grabbing some search queries you would never have anticipated.
But catering to the other end hampers the entire platform and makes it lag behind in technological advances that not only keep it current, but could potentially be very profitable (see: mesh support and integration with other existing social...
This session will cover campaign expansion techniques, advanced ad testing, advanced auction theory, the proper use of relevant analytics reports, ideas for bid rules and campaign automation including automating the detection of PPC scam campaigns...
Second Life Tinfoil Hat Theory Part 3: The Rise of the Vampire Bunnies Players will have control over the Playstation games sharing their information with Facebook and pulling information from it, which should solve any concerns about privacy.
Brad Geddes wrote a great article (as usual) on the bg Theory blog about using ACE to test new keyword suggestions from Google Instant results. Instead of inserting these match types and hoping for the best, you can maintain your original ad group...
A couple of years ago, a friend of mine referenced an academic study that showed a correlation between how closely you resemble your RL self and where you fall on a scale from extroverted to introverted (this theory holds up where I personally am...
