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Control Theory

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  1. Google Display Ads on Mobile Devices: How to Avoid the Erroneous Clicks of Children

    Our theory: We got in front of the right people (moms over the age of 30). Unlike the Search Network, you have a great deal of control over devices. Our Audience Was Clearly Defined For a recent GDN campaign we wanted to target parents...

  2. 2 Specific Strategies to Build Trust With Extra Cautious Prospects

    If, however, you sell in a market where safety must precede enticement, this "hungry sick squirrel" theory of marketing is relevant to your website. Now, if you sell to a prospect pool that feels empowered, in control, and assertive, none of this...

  3. Do, Know, Go: How to Create Content at Each Stage of the Buying Cycle

    So they should have been number one for all of these terms in theory. That makes sense in theory – but then you’re missing out on a stage much earlier in the cycle. It’s pretty obvious why, you have more control over making it interesting and...

  4. The 5-Step Plan to PPC Prioritization for Maximum Profits

    This will also help weed out the tactics that could work well in theory, but might amount to only small gains despite a large time investment. First, plug in all your control metrics – i.e.impressions, clicks, conversion rate, CPCs and your average...

  5. Why 7 Search Results in Google Should be Your Brand New Lucky Number

    Although we haven’t completely figured out what’s going on here, it seems to support the theory that Google is actually looking at multiple sources and trying to use as many verified data signals as it can to leverage brand results and surface...

  6. Bob Moog Rocks Google Homepage With Synthesizer Logo You Can Play

    Familiar with the transistor, Moog experimented with the theory voltage could be used to control frequency. In the Mixer area, you can control the master volume as well as that of the oscillators. Users can control the synthesizer by using the...

  7. Google April Fools' Day Pranks 2012: 8-Bit Maps, Chrome Multitask Mode & More!

    In 2006, the company announced Google Romance, a place where you can post all types of romantic information and, using Google’s Soulmate Search, get back search results that could, in theory, include the love of your life.

  8. Google & NSTIC Leading the March to Digital Totalitarianism?

    It seems kind of like nuclear power – nice in theory, but the risk is too high. So in theory you may always be somewhat anonymous to third parties. NSTIC is clear in their documentation that you will have a fragmented identity, the ability to stay...

  9. Avoid These 3 Common Mistakes in Digital Media Data Analysis

    To test your attribution theory and be aware of how retargeting might influence your results, adjust the number of impressions, frequency caps and other parameters and closely monitor and/or control for external impacts on search.