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  1. 3 Campaigns Your E-Commerce Account Should Have for Christmas

    Managing a keywordless campaign can be a little daunting, as it feels like you’re losing the control. Bidding by keyword in standard search campaigns will always give us the most control. Use the product group layering to gather similar products...

  2. The Challenge of Enterprise Link-Building in a Content Marketing World

    Typically these folks include corporate branding, the business unit that you are suggesting the content for, the individual owner of the page or content segment that the new content would apply to, social media, and of course any executives that...

  3. Remarketing Across Ad Exchanges With DoubleClick Search

    The best thing about it is that advertisers have full control – and they're not waiting on a Web team to add tags and QA setup. Group similar users together into multiple remarketing lists derived from a basic structure (e.g.category, brand, product).

  4. gShift Gives Marketers Additional Ways to Track Content Performance

    The idea is that with the new module, marketers control which set of pages should be tracked for content performance, and can use these reports to supplement the broader goal of tracking for the website in its entirety.

  5. Google: Top Search Ads Increase Brand Awareness by 6.6% [Study]

    In fact, when the subjects were asked what was top of mind when asked about a specific category keyword, Google uncovered the following results: percent in the test group named the test brand.percent in the control group also named the same brand.

  6. Google Display Ads on Mobile Devices: How to Avoid the Erroneous Clicks of Children

    Unlike the Search Network, you have a great deal of control over devices. Increases bids for the over-30 age group, and removed the under 24 crowd. There are a few factors that may cause unqualified traffic, such as mobile devices, campaign...