SEO News

Control Group

  1. Financial crime body tightens rules on company ownership

    The body's recommendations include setting up a publicly available company registry with stringent checks against shell companies or complex control structures, which obscure the person controlling an entity, and making sure that existing data is...

  2. Economic pressure threatens ethics – Nestle risk head

    Deficiencies in training and control in risk management can lead to employees making unethical choices in times of duress, according to comments made at Risk USA last week. Marc Schaedeli, head of group risk management at food giant Nestle, spoke...

  3. CVA hedge losses prompt focus on swaptions and guarantees

    You can't control it, but you can limit it," says the head of CVA trading at one European bank. Speaking at the Risk USA conference in New York on October 22, Deutsche Bank's group chief risk officer, Stuart Lewis, defended the strategy: "Our CVA...

  4. Deadline looms for Isda group on resolution protocol

    The orderly liquidation authority (OLA) contained in the Dodd-Frank Act in the US, and the EU's Bank Recovery and Resolution Directive (BRRD) are two examples of so-called special resolution regimes, which allow authorities to take control of a...

  5. 3 Campaigns Your E-Commerce Account Should Have for Christmas

    Managing a keywordless campaign can be a little daunting, as it feels like you’re losing the control. Bidding by keyword in standard search campaigns will always give us the most control. Use the product group layering to gather similar products...

  6. The Challenge of Enterprise Link-Building in a Content Marketing World

    Typically these folks include corporate branding, the business unit that you are suggesting the content for, the individual owner of the page or content segment that the new content would apply to, social media, and of course any executives that...

  7. Remarketing Across Ad Exchanges With DoubleClick Search

    The best thing about it is that advertisers have full control – and they're not waiting on a Web team to add tags and QA setup. Group similar users together into multiple remarketing lists derived from a basic structure (e.g.category, brand, product).

  8. gShift Gives Marketers Additional Ways to Track Content Performance

    The idea is that with the new module, marketers control which set of pages should be tracked for content performance, and can use these reports to supplement the broader goal of tracking for the website in its entirety.

  9. Google: Top Search Ads Increase Brand Awareness by 6.6% [Study]

    In fact, when the subjects were asked what was top of mind when asked about a specific category keyword, Google uncovered the following results: percent in the test group named the test brand.percent in the control group also named the same brand.