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  1. Google: Top Search Ads Increase Brand Awareness by 6.6% [Study]

    In fact, when the subjects were asked what was top of mind when asked about a specific category keyword, Google uncovered the following results: percent in the test group named the test brand.percent in the control group also named the same brand.

  2. Google Display Ads on Mobile Devices: How to Avoid the Erroneous Clicks of Children

    Unlike the Search Network, you have a great deal of control over devices. Increases bids for the over-30 age group, and removed the under 24 crowd. There are a few factors that may cause unqualified traffic, such as mobile devices, campaign...

  3. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    All ad campaigns were immediately paused, and budgets were shifted to Twitter and Facebook to try and control the messaging. Lisa's team wrote on the company's blog almost every day, but it was a ghost town, and the only social activity was from a...

  4. Link Building With a Healthy Dose of Marketing: 8 Ways to Solve Problems for Free

    It's one of the few SEO tasks you can't have total control over – it consists of convincing other people that it's in their best interest (or their audience's best interest) to link to you. The concept is to recognize and solve a problem for a...

  5. 16 Secret Google Analytics Advanced Segments Worth Their Weight in Gold

    This segment series helps control for population when looking at geographic reports. It uses Neilsen's DMA measurements to group major metros into four quartiles (e.g. Analyzing your website data with Google Analytics is much like mining for gold.

  6. Future of Paid Search: Think Target Audiences, Not Just Keywords

    People who have purchased from me before, who are in my delivery area (or searching for a location in my delivery area, we have that control). An audience (by my definition) is a group of targets that specify the smallest possible bucket of people.

  7. The Role of #Hashtags in Social Media and Search

    As with anything you cannot fully control, a hashtag can take on a life of its own, or be hijacked, or become a "bashtag" as the following widely-reported faux pas. I recently saw a thread in a LinkedIn Group discussing how hashtags expanded the...