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  1. The Hidden Skill Every PPC Manager Should Possess: Sleuthing

    Initially, we started with elements within our direct control, the AdWords account, but as we pushed to find the root cause of the problem, our sleuthing led us to an unconventional conclusion. An often-overlooked skill of a successful paid search...

  2. Pick Up on Current Events for Link Building

    An active role is needed for a website you control. Giving your website an active role in current events is a lot more efficient than creating the media attention from scratch. Here's how to prepare your website for future events so you can attract...

  3. The 4 Most Interesting Features in Google Shopping Campaigns

    Historically you would give Google a feed and let the chips fall where they may – now this feature allows you to better control your merchandise within the channel. Last week, Google confirmed that it would be forcing migrations from the current...

  4. Google Improves GDN Targeting With Bizo Audience Segments

    While advertisers could control specific sites and placements, DSPs and direct to partner buys often provided superior targeting capabilities. As advertisers continue to require their digital marketing efforts accountable for results, the ability...

  5. Responsive Design vs. Task-Oriented UX Design

    The virtual keyboard affords more input and control than a phone, but still limits the user to what can be done easily. These users typically only use the virtual keyboard to capture limited data and rely more on interaction controls for selection...

  6. New BloomReach Tool SNAP Personalizes Site Search, Navigation for Shoppers

    With SNAP, ecommerce sites can boost or bury products with a couple clicks, control autosuggest search results and more. But one of the new features SNAP brings to the table is giving ecommerce sites more control over the user experience without...

  7. Google Display Ads on Mobile Devices: How to Avoid the Erroneous Clicks of Children

    Unlike the Search Network, you have a great deal of control over devices. There are a few factors that may cause unqualified traffic, such as mobile devices, campaign targeting, ad copy – but ultimately, I blame the children (but we’ll get to them...

  8. Local SEO & Listing Management: A Blueprint for Multi-Location Brand Success

    With the opportunity presented in local search today, big brands need automation tools if they desire to control their digital storefronts throughout the local search ecosystem. Google continues to make this increasingly so, with local branded and...