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  1. 3 Campaigns Your E-Commerce Account Should Have for Christmas

    Managing a keywordless campaign can be a little daunting, as it feels like you’re losing the control. Bidding by keyword in standard search campaigns will always give us the most control. But it can be a difficult area to manage, especially if your...

  2. Court Rules Yelp May Demand Money for Adding and Removing Reviews

    Minc explains that websites have complete control over all third party content, including the right to restrict access to or edit that content. The bottom line is this: you have no control over when your business is listed, you can't pay for...

  3. The Challenge of Enterprise Link-Building in a Content Marketing World

    Typically these folks include corporate branding, the business unit that you are suggesting the content for, the individual owner of the page or content segment that the new content would apply to, social media, and of course any executives that...