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  1. SEO Into 2014: The Irreversible Changes in Google's Products

    Google is interested in re-introducing its products to better control and reflect the user behaviors of today. Google Maps (and its Yelp-like counterpart, Google+ Local) have undergone significant changes since they were first launched in 2005 and...

  2. 6 Reasons the Website (vs. Social Media) Should Be the Ultimate Destination for the Brand

    Customers have unprecedented control in how they interact with information and brands. Losing control as the conduit for relationships between people and brands would be inconsistent with how most social platforms survive.

  3. How to Dominate the Entire First Page of Google

    While you can't directly control if these listings display in the SERPs, having a press release calendar will put you in a position to take advantage if and when they do. Controlling the conversation around your brand is critical to upholding and...

  4. Facebook Ads Updates: Bigger Images & News Feed Option Placements

    Word to the wise, Facebook advertisers: If you're running ads or sponsored stories in the news feed, keep a close eye on those comments and take control by hiding or deleting angry comments about "spamming their news feed," and understand that if...

  5. How Will Enhanced Campaigns Effect AdWords' Conversion Optimizer?

    Conversion Optimizer automatically accounts for the contextual signals that bid adjustments are meant to control…" The only exception here is that if you institute a -100% bid multiplier for mobile devices – then CO, like all other factors, won't...

  6. How to Use a Military Concept to Manage SEO in a Data-Scarcity Reality

    One of the most important organizing concepts in command and control, designed to address the issue of uncertainty, is the OODA Loop. War is the realm of uncertainty. Carl von Clausewitz, the Prussian military thinker, widely acknowledged as the...