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  1. 3 Campaigns Your E-Commerce Account Should Have for Christmas

    Managing a keywordless campaign can be a little daunting, as it feels like you’re losing the control. Bidding by keyword in standard search campaigns will always give us the most control. But it can be a difficult area to manage, especially if your...

  2. Court Rules Yelp May Demand Money for Adding and Removing Reviews

    Minc explains that websites have complete control over all third party content, including the right to restrict access to or edit that content. The bottom line is this: you have no control over when your business is listed, you can't pay for...

  3. The Challenge of Enterprise Link-Building in a Content Marketing World

    Typically these folks include corporate branding, the business unit that you are suggesting the content for, the individual owner of the page or content segment that the new content would apply to, social media, and of course any executives that...

  4. Mastering the PPC Challenge: A Beginner’s Guide [#CZLSF]

    Instead of taking advantage of this feature, Pease suggested advertisers create their own Sitelinks to give themselves more control of their message. On Tuesday, I had the opportunity to attend the fabulous ClickZ Live conference in downtown San...

  5. 14 Top-Notch Resources to Help You Become a CRO Expert

    On the homepage, readers can test their conversion optimization knowledge by voting on whether the control or the variable had a better performance. You don't always have control over the CPC, but you're 100 percent responsible for your conversion...