They've spend the last month scrambling to restore what they can, apologizing to clients, and doing damage control. If you're using PPC to generate leads (as opposed to asking your visitors to pull out their wallets on the spot), the landing page...
Perform Quality Control: Invite multiple people to tear through the staging domain and provide unbridled feedback. It's the digital reflection of your brand. Launching a new website isn't just about updating your CMS and content, it's also a brand...
Social behavior is ingrained into how we expect to consume information”, Slaby said, “It is important that we realize that we can no longer control how people engage and when or where they share”. In essence, influence means you're inspiring others...
I think there's a revolution about to happen where people are no longer gonna listen to gatekeepers, no longer try to just suck up to gatekeepers and will just take control of their careers, their writing careers, and just write and publish by...
A reduction in control doesn't mean you should have no control. No keywords means a lack of control. More granular control over which products to show in PLAs. More granularity over bids and promotions means more control.
But the fact that this nevertheless happened over such a long period of time and to the wide extent established by us allows only one conclusion: that the company internal control mechanisms failed seriously.
All four seasons, animals, and weather that you control are among the natural wonders you'll find. Today's Google Doodle for Earth Day 2013 has a lot to experience. So much, in fact, Google created a "sightseeing checklist" to make sure you don't...
Version Control: this is very important ‐ how many people are actually using your app and then upgrading it when there's an update? And hopefully your company has at least started to build out a mobile strategy to provide a better experience for...
Google now has a mechanism in place that they can control to capture additional revenue whenever and to what extent they want, and are using the Knowledge Graph and Google Maps to help them do it. While ongoing organic traffic mis-labeling due to...
But the forced migration to Enhanced Campaigns has angered many savvy marketers who know that the loss of control over targeting will mean less profit. At Bing Ads, we believe very strongly in giving advertisers the tools and flexibility to control...
All these reasons relate to control, but getting into the top 3 position on Google product listing ads, we've seen, can give your products significantly more exposure. The traffic was free, which was great, but you had almost no control over the...
As Matt Cutts cited at SES San Francisco last year, if you're looking for poison control in an emergency, it makes sense that Google immediately provides you with the local number at the top of the page, rather than making you click through to...
Some sites might not be a member of a network when you secure a link on them but get bought and added, so it's not something that you can completely control, either. We all know that. However, in the rush to get those rankings (that lead to...
Shodan: The scariest search engine on the Internet – CNNMoneyNothing connected to the Internet is off limits to Shodan, which collects information on servers, webcams, iPhones, routers, traffic lights, control systems, security cameras and much more.
Google is using its Android mobile operating system as a 'Trojan Horse' to deceive partners, monopolize the mobile marketplace, and control consumer data," Vinje said. Microsoft is on the attack again, this time slamming Google Play for the...
A/B Testing: You have one landing page which is version A, or the control, and then you came up with multiple variations of that page to test against that control. Most testing tools allow you to have some control in that area.
Tight distribution control: The inventory within the GDN is robust and your campaign structure should help maintain tight control on your ad distribution. To attain the optimal level of control, you should segment each ad type.
Successful brands listen and watch how consumers are using and interacting with each other within a platform and infuse themselves naturally into the conversation versus trying to control the behavior.
After slamming Google AdWords for taking control away from customers, Bing says "…we do not believe bundling together mobile, desktop and tablet advertising in an opaque manner is in the best interest of our customer base or the industry at large.
A recent report published by the Wildfire Google Team – The Road to ROI: Building Strategy for Social Marketing Success speaks to how to influence the conversation without trying to control it. While employees can be your perfect brand advocates...
