SEO News

Contribution Margin

  1. How to Google-Proof Your Small Business SEM Strategy

    And yes, a backlink in return for a valuable contribution is completely OK. Small business owners already live on the edge, often with large debt and little margin for error. The failure rate for small business is high, and growing rapidly since...

  2. 3 Ways to Use Data to Advance Your Search Performance

    Subtract cost from revenue to find the contribution margin (or divide if you prefer to organize by ROAS) telling you how profitable that query is. A more refined approach is to leverage the conversion rate, cost and revenue to come up with a...