Then filter by keywords that are profitable (CPL, ROAS, RPC, Contribution Margin, etc…) and bid based on your CPC head room. There are 101 ways to get distracted with Quality Score and Share of Voice, but instead of diving into everything, I’ll...
And yes, a backlink in return for a valuable contribution is completely OK. Small business owners already live on the edge, often with large debt and little margin for error. The failure rate for small business is high, and growing rapidly since...
Enterprise solutions can also offer high-level dashboards that you can share with executives to help them understand your role and contribution to the overall brand. What this means is higher expectations, more money, and less margin for error for...
Subtract cost from revenue to find the contribution margin (or divide if you prefer to organize by ROAS) telling you how profitable that query is. A more refined approach is to leverage the conversion rate, cost and revenue to come up with a...
