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  1. On International Women's Day, Marketers Share Challenges & Reasons to Celebrate

    A student-run internship swap organization arranged the contracts and even the lodging. Many women are helping to shape the marketing world by sharing their insights and expertise on sites like Search Engine Watch and at conferences such as the SES...

  2. 10 SEO Truths of 2012 for Agencies & In-House Teams

    As the ways we sell and deliver SEO services continue to evolve, the hierarchy of web presence optimization is a model that may help structure sales contracts and service delivery tasks while ensuring that keyword metrics are focused on conversion...

  3. Google Axes iGoogle, Chatback & Google Mini

    Those already using Minis will continue to get tech support for the duration of their contracts. In another of what Google calls their “spring cleaning” announcements, the web/mobile/media/social/search giant revealed more services are getting the...

  4. SEO Services Buyer’s Guide: Key Components of a Work Agreement

    We often think of contracts as crucial for limiting risk and protecting our companies in business transactions. Large SEO contracts may require specific legal advice for each new project. This narrow definition can lead us to believe we don’t need...

  5. Adobe Partners with OptiMine in Improved SearchCenter+

    Adobe customers can add the new OptiMine to their contracts immediately. Adobe Systems Incorporated has announced a partnership with OptiMine Software Inc.adding keyword performance predictive analytics to the Adobe SearchCenter+ search marketing...

  6. A Few Lessons I Learned About Online Writers Down on the Content Farm

    I wrote my own contracts for years with private clients and had already learned a few lessons the hard way: specify deliverables and payment milestones, always get each party’s physical address and real contact info, use escrow when possible, set...

  7. U.S. Hotel Industry Could Be Losing $1.9 Billion From Branded Search Terms

    Examine marketing partner and affiliate contracts and work with your legal team to include provisions that spell out how your company’s brand terms can be used and what enforcement measures will be taken.