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  1. 8 Lessons Learned From Owning a Search Agency for 15 Years

    Define specific goals with KPIs or dashboard measurement in the proposal before the contract is signed. I’m writing this post to share some of the lessons and mistakes I learned from owning a search agency for more than 15 years.

  2. Avoiding the SEO 'Fiscal Cliff' – Justifying Investment With Metrics that Matter

    For in-house SEO personnel, business development folks, agency teams and individual online marketing shops, the start of 2013 may bring the worst kind of New Year’s resolution: smaller budgets, contract renegotiations or more discussion around the...

  3. Five Questions A Good Link Builder Should Be Able To Answer

    Isn't it frustrating when you sign a contract for link building services with a company and they hand the project off to someone else to execute? For those looking to hire a link builder, be it in-house or via an agency, I feel pretty confident...

  4. Challenges Creating Compelling SEO Content in the Enterprise

    What usually happens is … A senior executive signs a contract with a SEO agency and hands off steerage to a VP of marketing or sometimes IT. The SEO in-house manager will work with the organization’s personnel and other third-party agencies for...

  5. Google vs. the World: A Week of Conflicts, Disputes, and Lawsuits

    Department of the Interior, alleging that Microsoft was given priority over Google Apps on a cloud-computing contract, Techdirt reported: We will wait and see if Google will solve the problem with the blurring," said Johannes Caspar, head of the...