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  1. Avoiding the SEO 'Fiscal Cliff' – Justifying Investment With Metrics that Matter

    For in-house SEO personnel, business development folks, agency teams and individual online marketing shops, the start of 2013 may bring the worst kind of New Year’s resolution: smaller budgets, contract renegotiations or more discussion around the...

  2. 10 SEO Truths of 2012 for Agencies & In-House Teams

    Even after all the Panda, Penguin and Freshness updates, it's still amazing to see some agencies providing quotes to clients where the main thrust of the contract is a promise to build x number of backlinks per month.

  3. Five Questions A Good Link Builder Should Be Able To Answer

    Isn't it frustrating when you sign a contract for link building services with a company and they hand the project off to someone else to execute? For those looking to hire a link builder, be it in-house or via an agency, I feel pretty confident...

  4. Challenges Creating Compelling SEO Content in the Enterprise

    What usually happens is … A senior executive signs a contract with a SEO agency and hands off steerage to a VP of marketing or sometimes IT. The SEO in-house manager will work with the organization’s personnel and other third-party agencies for...

  5. Google vs. the World: A Week of Conflicts, Disputes, and Lawsuits

    Department of the Interior, alleging that Microsoft was given priority over Google Apps on a cloud-computing contract, Techdirt reported: We will wait and see if Google will solve the problem with the blurring," said Johannes Caspar, head of the...