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  1. Yelp Sues Law Firm Over Supposedly Writing Fake Reviews

    Yelp is suing for supposed "breach of contract, intentional interference with contract, unfair competition, and false advertising. Review site Yelp is no stranger to the court system; it has been sued many times by disgruntled small business owners...

  2. Why Email Marketing Shouldn't be an Ugly Stepchild

    Collect emails when customers sign a contract or put a sign-up sheet on near your register. But small business owners do themselves a huge disservice by failing to adopt the well-known best practices in email marketing simply because it’s not new.

  3. Top 10 Web Analytics Myths… Dispelled

    Privacy: Enterprise solutions offer security and privacy through non-disclosure agreements protecting both sides of the contract. On a high level, their best practices are indeed gold, but nothing beats digging into your data and creating an...

  4. The Best of Outsourced: 10 Greatest Hits

    SEOs can speak English, and clients are more likely to sign a contract if you speak their language. Some, like Boggs, see standards as sign of the profession's maturity, signaling ethical practices and uniform operating procedures.

  5. Click Fraud Case Against Google Continues Its Way Through Federal Court

    Breach of Contract Unfair Business Practices The complaint was amended in October, removing the negligence and unjust business practices portions. In doing some research over the holidays I discovered that back in July a lawsuit against Google was...