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  1. Google's Universal Privacy Policy Class Action Lawsuit Dismissed

    The suit alleged violations of the Wiretap Act, California's Right of Publicity Statute, California's Unfair Competition Law, and others, including breach of contract and commercial misappropriation. A lawsuit against Google over their universal...

  2. Racist YouTube Video Epicenter of Bizarre Advertising Contract Dispute

    It's an advertising campaign with all the subtlety and finesse of an intoxicated streaker at a football game. A commercial for law firm McCutcheon check it out: It's no wonder they would want to dissociate their law firm from the video Time...

  3. Yelp Sues Law Firm Over Supposedly Writing Fake Reviews

    Yelp is suing for supposed "breach of contract, intentional interference with contract, unfair competition, and false advertising. Review site Yelp is no stranger to the court system; it has been sued many times by disgruntled small business owners...

  4. Microsoft-Yahoo Search Ad Deal Will Continue for Another Year

    The new contract extension is for one year, and began on April 1 according to Tuesday’s 10Q filing with the Securities and Exchange Commission. The Search Alliance lives on. Yahoo and Microsoft have extended their revenue-per-search guarantee for...

  5. A 7-Step Landing Page Template to Convert Prospects into Leads

    Now when you reveal your pricing, let's say $250 for the software package, free installation, and a $500/month maintenance contract, it seems like a giant bargain in comparison. For example, instead of asking them to sign a contract, offer a free...

  6. Avoiding the SEO 'Fiscal Cliff' – Justifying Investment With Metrics that Matter

    For in-house SEO personnel, business development folks, agency teams and individual online marketing shops, the start of 2013 may bring the worst kind of New Year’s resolution: smaller budgets, contract renegotiations or more discussion around the...

  7. 10 SEO Truths of 2012 for Agencies & In-House Teams

    Even after all the Panda, Penguin and Freshness updates, it's still amazing to see some agencies providing quotes to clients where the main thrust of the contract is a promise to build x number of backlinks per month.

  8. Why Email Marketing Shouldn't be an Ugly Stepchild

    Collect emails when customers sign a contract or put a sign-up sheet on near your register. In a world dominated by tweets, Likes and +1's, most marketers aren't excited by email marketing any more. Marketing is about hype and the shiny new thing...