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Continuous Process

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  1. Marketers Failing Badly on Mobile-Specific Landing Pages, PPC Ad Copy [Report]

    Perhaps the mobile experience lacking is the reason 88 percent of smartphone users and 82 percent of tablet users go back to their PC to continue the shopping process. Until retailers can instill more confidence in the mobile purchase process...

  2. Big Data: An Introduction for Search Marketers

    There is no question that mainframes and super-computers process very large and changing data sets – but they process centrally and use proprietary data sets. Big data describes the continuous processing of very large, public, and changing data...

  3. 7 Reasons Why Google Instant Makes SEO Dead-on Relevant

    The user still has choice at every single step of the search to conversion process, and an increase of choices within the 'query space' of the funnel, frees up the market even more - but the fundamental direction of their choice remains aligned to...

  4. The Challenges of Measuring SEO Success, Part 1

    But most of the process that we have discussed is focused on only half of the equation, which is how to report on traffic from an SEO perspective. Activities performed in the "Continuous Phase," which are targeted toward a particular keyword phrase...