SEO News

Continued Growth

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  1. Black Friday & Cyber Monday PPC: How Did Retailers Prepare?

    The Container Store’s ad growth was gradual, while Godiva had a sprightly and extremely significant upsurge in their ads right around the beginning of last month. They went years only a few if any keywords, and expanded greatly around March of this...

  2. Cyber Monday Traffic, Mobile & Ad Spend All Up on $1.46 Billion Shopping Day

    In aggregate over the five days, paid search spend by retailers increased 43 percent and cost-per-click increased 20 percent over 2011, as competition among retailers for search terms grew, signaling the heightened importance online advertising...

  3. Paid Search Growth Continues to Slip, CPCs Down But ROI Improves in Q3 2012

    Conversion rates by mobile operating system are becoming more important due to continued growth in mobile search traffic. Slowing growth and lower CPCs in paid search don’t bode well for companies like Google, though advertisers are seeing a higher...

  4. How to Use a Twitter Paid Media Campaign to Build a Strong Community

    The growth of community has continued even after the paid media program ended. We were able to quickly understand what content resonated with our audience and have continued to see organic growth of the community while continuously seeing the...

  5. 3M on Winning the Second Click with Big Data Appliances at BrightEdge #Share12

    On Wednesday I will be moderating a panel at BrightEdge Share 12, on the theme of a "New Direction of SEO" and will be joined by Raj Rao, VP of Global eTransformation at 3M, Leo Haryono, SEO Director at Macy’s and Andy Johns, Product Manager of...