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Contingency Plans

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  1. Search Engines & Opinions: Just How Trustworthy Are Search Results?

    These range from “cleansing” (pushing undesired results down) and “protecting” (making it hard to rank for branded search terms and putting contingency plans in place) to “steering” (influencing research queries for media and public opinion) and...

  2. Bring Legal in Early on Your Social Media Strategy

    Contingency Plans Tweeting, blogging, videoing, creating ideas, interacting with avid fans and evangelists can all be some of the best parts of social media strategies and planning. Then there are the not-so-fun parts, like dealing with the legal...