These range from “cleansing” (pushing undesired results down) and “protecting” (making it hard to rank for branded search terms and putting contingency plans in place) to “steering” (influencing research queries for media and public opinion) and...
Contingency Plans Tweeting, blogging, videoing, creating ideas, interacting with avid fans and evangelists can all be some of the best parts of social media strategies and planning. Then there are the not-so-fun parts, like dealing with the legal...
You can also have some fun with the Systematic Buzz Phrase Projector, a tool that automatically generates new acronyms from automatically generated buzz phrases (my new acronym: PDC, which stands for Parallel Digital Contingency).
