SEO News

Contextual Self Serve

  1. How to Use QR Codes for Better Conversion Rates

    Provide contextual assistance (How-to steps, link to get a reader app, call-to-action, barcode link or SMS alternative, etc. Tip: Consider promoting a "Buy Now" mobile option (similar to self-checkout), so customers don't have to wait in line.

  2. Matt Cutts, Social Signals, Author Authority, Ranking Factors & Google Realtime

    This means that both search engines cannot assign any value to the originating page and have few contextual clues about the destination page. Social media on the other hand is percieved to be more resistant to spammers because most communities are...

  3. Replicating the Web: Will Google Dominate Mobile Search?

    On the other end, it provides self-serve, performance-based advertising. So the plan is essentially to build a large contextual ad network and a base of search traffic on one end. Google announced last week that it will offer a search box to mobile...

  4. Inside AdWords and Contextual Advertising: The Tipping Point

    Thus was born the concept of self-serve advertising, ads purchased without the assistance of a sales representative. As a result, the size of the "self serve" market for advertisers has mushroomed, giving them more click inventory in vertical slices.

  5. What's the Buzz Behind Behavioral Advertising?

    None of the big three search engines currently offer behavioral targeting in their advertising platforms for self serve advertisers. Over the next two years—and particularly if Google, Yahoo or Microsoft jumps in with a behavioral targeting feature...

  6. Google AdSense For Domains Program Overdue For Reform -- And Yahoo & Microsoft Should Also Take Note

    After all, unlike AdSense For Search or AdSense For Content, Adsense For Domains is NOT a self-serve product. If you choose to opt-out of contextual, safe to say many will probably assume that means you are opting out of what seems to be a largely...

  7. AlmondNet Debuts "Post-Search" Search Behavioral Ad Network

    Unlike Google's popular AdSense program, there's no self-serve sign-up option, for the moment. With contextual ads, the ad is served up based on the context of the page someone is viewing. Searchtextual Ads: Not Contextual, More Behavioral